Yahoo! Tops Search Engines for Influence to Purchase

Media influence and/or engagement are hottopics in today's ROI driven ad world, and when it comes to the top searchengines Yahoo! is the overall #1 choice for most influential on purchasedecisions and Google is number 4. The findings are from BIGresearch'slatest Simultaneous Media Survey (SIMMVII), which surveyed over 15,000respondents. "When you look at the impact of Internet Advertising onspecific purchase decisions and not just click throughs, the impact ofinternet advertising is a different story," said Joe Pilotta, VP ofResearch at BIGresearch.

For example, the influence on electronics purchases showed Google #1followed by Yahoo!, MSN, AOL and Ask Jeeves.

"If we tally the ranking of search engines' influence on category purchasedecisions we find Yahoo! number 1 with a score of 13, with 1st or 2nd placefinishes in every category, MSN number 2 at 21, AOL number 3 at 23, Googlenumber 4 at 26 and Ask Jeeves number 5 at 32. Yahoo! can't be complacent,the how's and why's and synergies needed to predict impact, as we haveseen, is the next step as our research has shown," said Pilotta.

Highlighted Links Complimentary Findings

When Customers Talk Blog

Influence of Internet Advertising on Purchase Decisions by Search Engine Preference-------------------------------------------------------------------------Electronics Apparel/Clothing Car/Truck Grocery-------------------------------------------------------------------------1. Google 1. Yahoo 1. MSN 1. AOL2. Yahoo! 2. AOL 2. Yahoo! 2. Yahoo!3. MSN 3. MSN 3. Google 3. Ask Jeeves4. AOL 4. Google 4. Ask Jeeves 4. MSN5. Ask Jeeves 5. Ask Jeeves 5. AOL 5. Google

-------------------------------------------------------------------------Home Improvement Telecom Services Medicines Eating Out-------------------------------------------------------------------------1. Yahoo! 1. Google 1. Yahoo! 1. Yahoo!2. MSN 2. tie Yahoo! 2. Ask Jeeves 2. MSN3. Ask Jeeves tie MSN 3. AOL 3. tie Google4. Google 4. AOL 4. MSN tie AOL5. AOL 5. Ask Jeeves 5. Google 5. Ask Jeeves

To comment on this release visit the BIGresearch blog:http://whencustomerstalk.blogspot.com

About BIGresearchBIGresearch's methodology provides the most accurate consumer informationin the industry with a margin of error of +/-1 percent. The syndicatedSimultaneous Media Usage Survey (SIMM) monitors more than 15,000 consumerstwice each year to identify opportunities in a fragmented and changingmarketplace including the media.BIGresearch's methodology provides the most accurate consumer informationin the industry with a margin of error 1 percent. Complimentary findingsare available at: www.bigresearch.com.

Contact:Phil Rist(614) 846-0146

SOURCE:  BIGresearch

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