|
Yahoo Enters Desktop Search Fray
13 December 2004Popular Web-search company Yahoo (Nasdaq: YHOO - news) will develop and release an entrant into the desktop-search niche, the company says.
Yahoo follows competitors Google and Ask Jeeves (Nasdaq: ASKJ - news) into the field and is positioning itself for a piece of a market in which Microsoft (Nasdaq: MSFT - news) also has announced its intentions.
The decision Yahoo had to make, Yankee Group's Charlene Li told NewsFactor, is whether to take the time to develop an elegant, fully integrated tool, as Google has done, or forge a partnership in order to come to market quickly with a robust desktop tool. It chose the second option and will be deploying technology it has licensed from XI Technologies.
Eyeballs Equal Dollars
Desktop search tools help users find information on their computer's own drives, allowing them to bypass the sometimes-cumbersome tools provided with computer operating systems. Users long have asked for something similar to the easy-to-use Web search engines that they can employ on their own machines.
For the search vendors, the development and distribution of such tools gives them access to that all-important coin of the search realm: eyeballs looking at advertisements.
Having home and office computer users viewing ads every time they hunt for a memo or a baby's picture will be lucrative for whoever nabs the biggest share of the market.
In Yahoo's case, said Li, search will be the "glue" that holds the whole Yahoo service together. The idea is to get users interested in other Yahoo offerings -- such as discussion groups and shopping -- through use of the search application.
Maneuvering Against Microsoft
Google's desktop-search tool is well-integrated with its Web-search features, Li said. And that is the vision Yahoo is pursuing. In the future, it plans to add functions for searching remote corners of Web content, including discussion groups and instant message archives.
But with heavyweight Microsoft coming down the pike with its own desktop-search plans, Yahoo had to act fast, and partnering with XI was a good move, she noted.
"Microsoft and MSN have tremendous resources in terms of understanding how the desktop works," she stressed.
Source: NewsFactor via Yahoo
All trademarks and copyrighted information contained herein are the property of their respective owners.
Related Internet Articles
|
 | Unlimited Domain Hosting Only $10 a Month
Founded in 2002, Hostgator.com, LLC has quickly grown from its humble beginnings in Boca Raton, Florida into one of the most respected names in the web hosting industry. Renowned for exceptional customer support and unrivaled in terms of customer satisfaction, Host Gator is poised to take the lead in the highly competitive and densely populated world of web hosting providers.
For more information!
Click Here |
|
|
 | Got Root?! 1&1 Dedicated Servers starting at $99 mo.
We guarantee the highest product quality, top security, and unshakeable reliability. 1&1’s advanced Data Centers have been built from the ground up using the most advanced technology available, giving our global network a strength that is beyond doubt. The power and stability of 1&1’s systems allows us to be first to market with web products that are innovative yet dependable.
For more information!
Click Here |
|
|
 | Get a full dedicated server starting at just $29.95!
ServerPronto is a dedicated hosting subsidiary of Infolink, one of a few profitable Data Center Corporations in the world. From it's beginning in January 1999, Infolink served the "Value Orientated" segment of the Internet market. Not by offering a sub-standard product at a low price, but by offering a top-quality, feature rich product at an incredible price. Since the beginning Infolink has enjoyed dramatic growth while other's in the industry have suffered. We operate our own network in the USA and maintain redundant Fiber Optic Rings which allow us to directly peer with Tier 1 Internet Backbones.
For more information!
Click Here |
|
|
