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Website Development, Marketing & SEO Firm Concludes that Home Is Where the Heart Is
9 February 2006 SetSitesHigh has taken a unique approach to building a team of website design and development experts - rather than looking overseas, they looked at home.
"I love what I do, but I also love my family and I could not close my eyes to their needs," Anita Rubio, a copywriter and marketing consultant for SetSitesHigh explains. Faced with a choice between career and family, Rubio decided to put her career on hold and concentrate on her family.
Rubio, like many other professionals decided to put her career on hold while staying at home for reasons ranging from raising children, to nursing family members back to health, to taking a break from corporate America.
"There is an amazingly talented pool of SEO experts, marketing experts, website designers and writers right here in the United States and we wanted to tap into that pool," David Casey, VP, SetSitesHigh explained, "and we have been rewarded for it."
By compiling a team of experts from around the country, each working from their own home, SetSitesHigh is able to keep overhead costs down which in turn helps increase profits while still remaining competitive with pricing.
While many website design and development firms are reaching almost exclusively into the overseas market, especially in India and China to get cheaper labor and to increase profitability, many experts are commenting on a decrease in overall quality of services rendered.
The biggest concern, other than communication issues, is in the quality of the content used on websites, as well as content used to enhance search engine optimization.
"We find the best quality writing comes from native English writers," Casey suggests. "Though we know there are quality writers overseas, we prefer native writers that are often better equipped to use the subtleties of the language, because it is often the subtle things, the nuances, the smallest comments that can have the biggest impact on a consumer," Casey explains.
While many industry insiders bemoan the downsizing of website design/development and marketing firms as a result of outsourcing the majority of work to foreign based professionals, others have viewed this as an opportunity rather than a pandemic spelling the demise of the industry in the United States.
"Though we are a new firm, we see amazing potential in using the talents of work from home professionals," Jan Skawinski, SetSitesHigh, enthusiastically reports.
"We know we are unable to compete in terms of price with firms based in India and China and other parts of the world, but we know we offer the highest quality for the dollar and that is where the difference lies," Skawinski explains.
For those who believe you get what you pay for, or being penny-wise and pound foolish is not a good business decision, firms like SetSitesHigh may offer the best of both worlds - quality and pricing.
The Internet has changed the way we transact business, communicate, learn and grow. For all the good the Internet brings it is always tempered with the negative. Some industrious men and women, however, view the negative as opportunities to turn a negative into a positive - the proverbial making lemonade when life hands you lemons.
While many professionals continue to grapple with deciding whether or not to put their careers on hold while staying at home for reasons often known only to them, firms like SetSitesHigh offers hope that it is possible to have the best of both worlds.
In the highly competitive field of website design, development and SEO, it will be interesting to see how SetSitesHigh fares against the competition, especially those armed with only foreign talent.
In a world where many root for the little guy and when push comes to shove most prefer to see local talent rise above the rest, SetSitesHigh may just have set their sites high above the competition.
ABOUT SETSITESHIGH
SetSitesHigh.Com, based in Brooklyn, New York is a website design, development and search engine optimization firm working with mostly small businesses and start-up companies.
David Casey
Vice-President, SetSitesHigh
888-646-5814
Source: emediawire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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