Web Marketing Experts Offer Seminar in Columbus

CANTON, Ohio, Jan. 11 -- The Karcher Group (http://www.thekarchergroup.com), a Canton-based Web development, marketing, and hosting firm, is hosting "Web Marketing Made Simple" on February 7 and 8, 2006, at the Embassy Suites Columbus. Attendees can register for Day One (basic track), Day Two (advanced track), or both days for a discounted rate.

The seminar will be presented by leading web marketing experts Matt Bailey and Jennifer Laycock. Bailey and Laycock are regular speakers at search engine marketing conferences, including Danny Sullivan's world-renowned Search Engine Strategies conferences, and each have over 10 years experience in internet marketing.

Attendees can expect to learn how to improve rankings in the major search engines, implement effective link building and pay-per-click campaigns, evaluate Web statistics and return on investment, and avoid common pitfalls of Web design and programming. Plus, they will learn about emerging marketing strategies such as blogging, viral marketing, and online public relations.

"Our seminar is ideal for business owners, marketing professionals, and web managers seeking proven strategies and tools to drive their online business," says Geoff Karcher, President of The Karcher Group. "Our approach is to cut through the myths and misinformation and provide ideas that produce better rankings, and ultimately, a better bottom line."

Attendees will also have the opportunity to participate in hands-on breakout sessions and one-on-one consulting. For more information or to register, please go to: http://www.thekarchergroup.com/seminar.asp or call 800.310.0317.

Matt Bailey is Web Marketing Director at The Karcher Group and has instructed hundreds of businesses on how to maximize the effectiveness of their Web sites, including Samsonite, Goodyear, and Moen. Jennifer Laycock currently serves as editor-in-chief of Search Engine Guide, an industry site aimed at educating small business owners about search engine marketing.

About The Karcher Group: The Karcher Group provides Web design services, programming and e-commerce solutions, as well as advanced search engine marketing strategies. Located in Canton, Ohio, The Karcher Group combines design, talent and technology with extraordinary customer service.

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