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WaveMetrix launches Zloopy, an opinion search engine
20 December 2005(PRLEAP.COM) London, UK;
"Have you every wanted to check out what existing users think about a product or service before buying it yourself? Perhaps you struggled to find many reviews, or if there were lots, you struggled to work out what the consensus was? Maybe you didn’t find any relevant opinions at all or couldn’t find any useful or trustworthy ones?"
Enter Zloopy, a new opinion search engine designed to summarize online discussion of products and services. Zloopy analyses blogs, user comments and discussion forums creating summary statistics. By visiting Zloopy.com users can inform their purchasing decision based on the collective wisdom of online consumers.
Whilst product reviews have been around since the internet was conceived, consumers are sceptical of traditional reviews where most products get similar scores. Many consumers often struggle to find enough unbiased consumer reviews in one place to get a real sense of broader opinion. This contrasts with consumer word of mouth, where any poor product becomes the latest topic of discussion as consumers warn each other away.
The internet is full of people sharing opinions and discussing a wide range of products and services. The wide range of candid discussion is great news for consumers as it allows them to check out what other people think of a product before they buy. The problem has been that it is difficult to find opinions that are both relevant and valid. Even when a consumer is able to find relevant discussion, how can they evaluate what the opinions actually mean and which to believe?
Zloopy solves this problem by summarising relevant discussion so consumers can see exactly what online discussion is saying about a product. Zloopy’s analysis also breaks discussion down into sub-categories so consumers can find the best products for their specific needs.
As a focus point for product-related discussion, Zloopy provides links to sites on the internet where the topics are being discussed. This lets users visit discussion sites and blogs and to participate in the debate. It provides internet users with a quick way to search for and find online discussion where they can actively participate or listen to discussion on topics of their choice.
Unlike many internet sites that are complex and difficult to navigate, the site is designed to be fun and easy to use. The site features a cartoon “Professor Zloopy” and his army of “crazy critters” that guide users through the site and out to the wider internet.
Zloopy was created by WaveMetrix, a leader in the growing field of understanding and analysing online discussion. “Giving the power of insight to consumers is something we strongly believe in” said Anders Schonberg, CEO of WaveMetrix. “This information has recently been available to organisations, but out of reach for the general public. By empowering consumers to understand what other users think we hope to help them get better products, services and customer service from organisations. No longer will companies be able to ignore the voice of the consumer”
According to Mr Schonberg, the range of products and services on the site will grow rapidly over the coming months. The site currently contains information on mobile phones, the new XBox360, leading video games, competing MP3 players and US/UK mobile carriers. Additional products are expected to be added weekly to reflect the broad range of internet discussion.
Zloopy is online at www.zloopy.com
About Zloopy:
Zloopy was created by WaveMetrix, an industry leader in understanding and analysing online consumer’s discussion. WaveMetrix was founded in 2003 and is headquartered in the UK. Focusing purely on understanding online opinion and helping clients assess its impact, WaveMetrix believes that businesses have much to learn by following what consumers say online. WaveMetrix also believes that consumers deserve to be heard.
For more information contact: Alan Ault, VP Sales & Marketing, WaveMetrix on +44 7976 649 456.
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Source: prleap
All trademarks and copyrighted information contained herein are the property of their respective owners.
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