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uBid.com Selects SendTec to Manage Search Engine Marketing Efforts
10 August 2005In the world of search engine marketing (SEM), strategic approach and technology is the killer combination. uBid.com has announced that it recently chose direct marketing services firm, SendTec, to re-strategize and improve the productivity of its search engine marketing programs.
uBid, an ecommerce retailer, spoke with numerous SEM providers and presented them with a long list of requirements including the ability to strategize, implement, track and report on over 100,000 keywords; copywriting skills that attract only the most qualified clicks; an enterprise system strong enough to handle search for a $1 billion company; and much more. SendTec, a direct response services agency, utilizes experienced direct marketers who interpret and analyze SEM data to make the best possible decisions for their clients – before, during and after campaigns. uBid selected SendTec since they met these criteria and added a layer of expertise that exceeded all other considered agencies.
Tony Priore, Chief Marketing Officer at uBid explains, “We had a fair number of proposals that all sounded the same, but SendTec really stood out from the crowd. Search engine marketing is a critical channel for success at uBid and our focus was to find a company that would provide an aggressive approach to maximize volume potential while delivering an acceptable cost to acquire on new customer acquisition. We think their strategy and approach is right on, and we fully expect immediate success and a long-term relationship.”
Adds Eric Obeck, President of SendTec, “Our company is staffed by experienced direct marketers and based on the philosophy of performance. In order to produce quantifiable, scalable and tangible results in today’s search environment, you must have bulletproof technology coupled with human brainpower. You cannot simply set up a black box and let it run unattended. uBid recognized our talents and we are excited to be working with one of the world’s largest and most respected ecommerce retailers.”
In addition to search engine marketing, SendTec offers uBid a suite of interactive marketing services, often not available from typical SEM agencies. Priore concluded, “We have been impressed with SendTec’s capabilities in other key areas of online marketing such as affiliate marketing, email marketing, and banner advertising. These services may be very useful in growing our online marketing presence in the future.”
About uBid, Inc
uBid is a leading brand name auction marketplace that offers consumers and businesses manufacturers’ merchandise at below wholesale prices. Founded in 1997, uBid has swiftly emerged as a major force in the e-commerce world. Formerly owned by CMGi, today, uBid is a member of Petters Group Worldwide, uBid specializes in providing customers with savings on items from leading brands. In addition to uBid’s own product listings, uBid features uBid Certified Merchant listings in which consumers will find items listed by uBid approved businesses. With more than 5 million registered users, uBid is committed to providing its valued customers with the highest quality experience on the Internet and offers manufacturer warranties on products. For more information, visit the company’s web site at www.ubid.com.
About Petters Group Worldwide
Petters Group Worldwide™ is a recognized leader in creating, developing and investing in companies that manufacture, procure and market merchandising solutions for key growth markets. Petters' core portfolio includes a growing list of retail and wholesale companies operating in the United States, Brazil, China, Japan, Korea, Mexico, and Spain. For additional information visit www.pettersgroup.com.
About SendTec
SendTec is a full service direct marketing company specializing in Internet customer acquisition and DRTV advertising. We have the skill sets and seasoned marketing professionals to drive ROI-centric, scalable results. We are a new bread of agency, technology enabled and 100% accountable to achieving objectives. We have extensive multi-disciplinary skills in-house to help clients acquire, retain and build profitable, long-term relationships with their customers. To over 100 national clients, SendTec provides comprehensive Internet Advertising and DRTV Services including performance-based Internet media and DRTV media buying. We have a full suite of Internet and DR tracking systems including the only Patent-pending DRTV to Internet tracking service. SendTec, Inc. is a subsidiary of theglobe.com, Inc. For additional information visit www.SendTec.com.
Safe Harbor
This press release may include forward-looking statements related to theglobe.com, Inc. and SendTec, Inc. that involve risks and uncertainties, including, but not limited to, risks and uncertainties relating to integration of newly acquired businesses and assets, product delivery, product launch dates, the Internet, development and protection of technology, the management of growth, our ability to compete successfully against established competitors with greater resources, the uncertainty of future governmental regulation (particularly as it pertains to the Internet ) and other risks. The forward-looking statement is in reliance to the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. For further information about these and other factors that could affect theglobe.com's future results and business plans, please see the Company's filings with the Securities and Exchange Commission, including in particular our Registration Statement, as amended, on Form SB-2 and our Annual Report on Form 10-KSB for the year ended December 31, 2004. Copies of these filings are available online at http://www.sec.gov. Prospective investors are cautioned that forward-looking statements are not guarantees of performance. Actual results may differ materially and adversely from management expectations.
Source: PR Web
All trademarks and copyrighted information contained herein are the property of their respective owners.
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