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Toronto SEO Expert to Address CICA's National IT Conference
26 May 2006 TheBenefits of SEO," will examine the basics of search engine optimization andthe enormous benefits it offers to business compared to pay-per-clickadvertising and other search engine marketing services. During his address,the SEO expert will examine the ROI of search engine optimization projectsand how their success can be measured.
Highlighted Links K nechtology Inc.
Frank Colantonio, Director of Continuing Education for CICA, said, "Searchengine optimization is an area that is generating plenty of hype from ourmembers and others who want to help clients and their organization byleveraging the power of SEO into significant ROI gains from web sites. Alan K'necht is an SEO expert and we're excited to have him on the programthis year."
K'necht said, "I look forward to the opportunity to address the financialand technical decision-makers directly on the benefits of effective andprofessional search engine optimization and how SEO can improve thecorporate bottom line. It's a different audience than the ones thatusually attend my search engine optimization training seminars andworkshops. At most conferences, I'm preaching to the choir and showingthem how to do it and how to justify the cost to their employers. Thistime, I get to address the CFOs, CTOs and other decision makers directly."
K'necht added, "I'll be able to show them that search engine optimizationis not black magic or just luck, but rather a disciplined art and that SEOmust be part of all web project plans and not just an after thought."
Based in Toronto, Ontario, K'nechtology Inc. (www.knechtology.com),specializes in search engine optimization, search engine marketing, webanalytics and web site design. Alan K'necht is an internationallypublished author, has addressed conference audiences around the world, andoperates a series of SEO andweb analytics training workshops and seminars.
For more information, contact:Alan K'necht416.855.6351Email Contact
SOURCE: K'nechtology Inc.
Source: marketwire
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