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This new technology enables advertisers to present offerings to users in direct response to their inquiries.
24 July 2005Men.Com Launches Innovative Marketing Strategy For Advertisers
( Boca Raton, FL ) Men.Com has partnered with Worldwide Broadcast Network, Inc., to provide advertisers on the new Men.Com Magazine a high impact, interactive marketing strategy.
Worldwide Broadcast Network, Inc. ( http://www.WWBN.COM ) has developed a Search Broadcast System that integrates traditional commercial advertising, multimedia broadcasting and the Internet in a centralized rich-media platform that enables the various media elements to interact.
“Visitors to the Media Center section of Men.Com Magazine ( http://www.MEN.COM ), will have the ability to search the Internet for specific television product commercials, view them online and interact with the advertisers – all without leaving the Men.Com environment,” said Phil Kearney, Chief Marketing Officer for Group2, LLC.
“This partnership will allow every client to use the power of multi-media to make their message effective and entertaining without spending a fortune on producing a TV commercial.”
This new technology enables advertisers to present offerings to users in direct response to their inquiries while they are in an information gathering mode searching for products, information or services.
“Information has become a currency,” said Alexious Fiero, President of Worldwide Broadcast Network.
“The proficiency in the exchange of this currency guarantees success and every development in the Worldwide Broadcast Network is geared towards optimizing this exchange.
“Instead of investing time, money and unfocused efforts trying to find, identify, define and reach a particular market segment, WWBN provides an environment where the consumer seeks the information relevant to their interaction,” Fiero said.
“Commercials are entertaining, when you’re not forced to watch them,” Kearney said. “At our Media Center, visitors will have hundreds of commercials available – just for the fun of watching or to do some casual, relaxed shopping.”
The new Men.Com Magazine premieres September 19, 2005. Group2, LLC, a media management consultancy, is developing and producing the website.
Source: I-Newswire.com
All trademarks and copyrighted information contained herein are the property of their respective owners.
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