Techno Squirrels Releases Exclusive eTrack to Leverage Consumers Growing Demand for New Content

Burbank, CA January 10, 2006 – Electronic music artists Techno Squirrels will be releasing their latest music exclusively to the popular "MySpace" Internet community on a song-by-song basis to satisfy a growing consumer preference for frequent content over less-frequent quantity.

The January 10th debut, "Om Mani", marks their first exclusive release to the digital community. "Our fans and customers don t want to wait a year or two between album releases," says Ryan Harlin, one half of Techno Squirrels. "It s a trend the whole music industry is experiencing right now."

Across all genres, artists have taken to decreasing the time between album releases – from providing more frequent music videos for online streaming to releasing live albums featuring new takes on older material.

Techno Squirrels, an electronic music duo from Los Angeles California and signed to Rave Police Records, has convinced their label to take a gamble on a new strategy in the music business. As a sales vehicle, they ve taken their latest track to MySpace.com, an extremely popular website among the music-buying public and one which regularly outranks internet powerhouses like Google in page views.

"iTunes has proven that the era of the album is over. When customers have the choice to purchase select songs from an LP release, it no longer makes sense to group those 12-14 songs together," Harlin contends. "Because ultimately, you re holding up the release of your 11 most recent songs until your 12th is done. It s not good business in a song-by-song market."

Industry analysts hope this trend may curb the runaway success of often-illegal music sharing software programs. While it seems almost futile now to ask a consumer to pay the once standard price of 13.99 for a full CD album, the artist community is hoping to strike a similar compromise with its audience – pay 99 cents 14 times for the same content. The pay off? Fans won t have to wait anymore for their favorite music. It s a deal Techno Squirrels is hoping their audience will appreciate.

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