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Standard Internet Corp. Acquires Claxon Media, LLC
11 September 2005After an exceptionally strong second full quarter in operations, internet advertising network Claxon Media accepted a bid to be acquired by Standard Internet Corp.
Standard Internet’s CEO, Robert Mooney, is obviously pleased with the acquisition. “We felt the time was right to expand our brand into more traditional internet advertising offerings,” said Mooney. “We set up and managed Claxon’s ad serving and affiliate payment infrastructure, so we were very comfortable making this investment.”
“We had made a conscious decision to stay away from this area of the ad market,” said Ron Holiday, Standard Internet’s president. “But demand from our long time advertisers and our close relationship with Claxon put us in a position to really capitalize on the investment already made and grow Claxon into a solid ad network with strong financial backing,” continued Holiday.
Claxon’s sales and customer support staff will relocate to Standard Internet’s Mount Laurel, NJ offices effective September 19, 2005. Technical support and affiliate services were already performed in Mount Laurel and will continue at the same location.
About Standard Internet Corp. Founded in 1997, Standard Internet Corp. is a world leader in per click and impression based affiliate advertising. Among other innovations, Standard pioneered the effective use of pop window advertising with the launch of PopUpTraffic.com in 1999, the first such program on the Internet. Standard Internet currently manages the accounts of more than 9000 affiliates placing their ads on over 25,000 active Websites worldwide. Further information on Standard Internet can be found on their websites at http://www.StandardInternet.com and http://www.Claxon.com
Contact: Daniel Owens Standard Internet Corp. 14000 Commerce Parkway, Suite G Mount Laurel, NJ 08054 USA 609-642-0130
Source: EMEDIAWIRE
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