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Sophic's New Publicity and Marketing Campaigns Spawn Success
15 January 2006 Sophic Inc. began its new publicity and marketing campaigns only 9 days ago, but the results are already materializing in the shape of statewide exposure, higher search engine rankings and new customers.
Sophic was featured in the January 9, 2006 «Cyberlife» section of «The Rocky Mountain News.» The newspaper has a paid circulation of 286,004 weekday subscribers. The feature was also published in the paper's online website edition.
Sophic specializes in quickly delivering identity services to small businesses who need custom, professional design work that's very affordable.
«We are proud to be part of the «Cyberlife» feature in «The Rocky Mountain News,» said Steven Harrell, Sophic CEO. «The paper is one of the oldest, most well-respected papers in the country and the «Cyberlife» section is one of the most popular ongoing features among its readers.»
«I received a number of calls today from folks telling me they read the feature,» Harrell said.
Sophic is also working to increase exposure with a number of other media outlets who deliver valuable information to small businesses in Colorado and throughout the southwestern region of the United States. «We are working on building new relationships across the region and expanding our network,» explained J R Harrell, Sophic COO. «We will be sharing the results of these efforts through our website as time progresses and are looking forward to making new acquaintances.»
In addition to sharing information with potential Sophic customers through state and regional media outlets, the design firm has also been bolstering its Internet presence.
Sophic has boosted its link popularity by 30% and its search engine PR ranking by 25% since Dec 1. Link popularity is one of the clearest ways to quantifiably and independently measure your web site's online awareness and overall visibility. Link popularity refers to the total number of links or "votes" that a search engine has found for your website The search engine PR ranking determines how important that search engines consider your site in relevancy on their search engine.
«Since lots of people use search engines to find services, ranking well in these areas is key,» Harrell said. «Search engine optimization is one piece of our overall marketing and publicity strategies.»
The design firm is also taking a traditional approach towards reaching out to new customers. Sophic began mailing concise marketing literature to focused groups of small businesses that are most likely to need identity services. These mailings were sent out to areas of the country that ranked highest in the number of new business start-ups for 2005.
«We are already seeing results in the number of hits to our site, emails and new sign-ups,» Harrell said. «One customer sign-up is enough to pay for the entire marketing campaign and also to get us started on the next round of mailings.»
«The driving mantra for our first publicity and marketing campaign of 2006 has been More bang for the buck, « Harrell explained. «Everything we do revolves around providing accessible world-class identity services for our small business customers at an affordable price. Executing smart, effective campaigns is paramount in keeping costs low for our customers while at the same time bringing in new business.»
A fundamental element in keeping Sophic price points low is that it operates totally in the black. «Other businesses operate on borrowed funds that bear interest on them,» explains J R Harrell, Sophic chief operations officer. «They then must past that cost on to their customers. We do not have that operational overhead.»
Sophic has developed a keen business plan that keeps their costs at bay. «We have created a Relationship-based transactional model thanks to the technology and processes we have integrated,» Harrell said. «This strategy fosters high volume, low-overhead style projects with fast turnarounds and lots of word-of-mouth advertising referrals that have a high signing rate. The profits are then fed back into the company to ensure even faster service, more affordable rates and guaranteed professional results for our customers.»
«Last, but not least, we have two exciting new applications that we have developed which will be featured on two of the most visited websites on the Internet,» Harrell said. «Stay tuned!»
About Sophic
Sophic is a Denver based design firm that specializes in delivering high-quality small business identity, branding and website services at cost-effective prices.
Sophic Services wizard: http://www.sophicinc.com/services.wizard
Note: If you are interested in viewing additional information about Sophic, please visit the Sophic Press Room at
Source: prweb
All trademarks and copyrighted information contained herein are the property of their respective owners.
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