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SKYPE YOUR FRIENDS ON LUNARSTORM
26 February 2006 London: LunarStorm UK, the leading youth community website provider announces today that it has teamed up with Skype. This new function will allow LunarStorm users to see when their contacts are available online and to call or chat with them for free using Skype s Internet calling, all with a simple click of a mouse. Users will also be able to display their personal Skype name and status in their LunarStorm profiles. The company anticipates significant demand for this service and believes that this will dramatically drive interaction between its users.
LunarStorm has a strong heritage within the online community sector in Sweden and is a well-established player in its core market. It has built its reputation on its communications platform (chat, mail and guestbook) offering users a fun, member-driven, quirky, cool and informative, yet safe, place for young people to meet new friends and keep in touch with old ones. LunarStorm UK was launched in November 2005, with other countries to follow.
Matt Colebourne, CEO, LunarStorm UK comments: "SkypeWeb is an exciting proposition for LunarStorm UK users. We have already seen a 7.3% per cent take up of the service which is excellent and we anticipate that up to 45% per cent of users will take advantage of the new function eventually."
According to Alistair Shrimpton, head of Skype in the UK and Ireland, "We are thrilled that LunarStorm has decided to incorporate Skype into its online community. It is a perfect example of how free Internet calling, chat and presence can enrich online communication. With this announcement not only is the LunarStorm community getting closer to one another, but they are joining an existing community of 75 million Skype users around the world".
LunarStorm UK members signing up to the new service will immediately benefit from free Skype voice calls. The SkypeWeb presence feature gives subscribers the ability to know when their contacts and colleagues are available online, and also includes Skype chat instant messaging.
- Ends -
For further information or images please contact:
Prodigy Communications
Sarah Treadwell-Jones/ Darika Ahrens/ Gareth Williams
Prodigy Communications
+44 (0)207 379 6662
sarah@prodigypr.com / darika@prodigypr.com / gareth@prodigypr.com
About LunarStorm
LunarStorm is the leading youth community website provider, dedicated to delivering a fun, member-driven, quirky, cool and informative, yet safe, place for young people to use. LunarStorm Sweden dominates the youth community space in Sweden with over 65% membership in its target demographic and over 95% unassisted recall in the general population. LunarStorm, by focusing on its members and their needs, is profitable and growing. LunarStorm is embarking on an international rollout programme starting in November with the launch of LunarStorm UK and with subsequent rollouts to follow.
About Skype
Skype is the world s fastest-growing service for Internet communication, allowing people everywhere to make unlimited voice calls for free. Skype is available in 27 languages and is used in almost every country around the world. Skype generates revenue through its premium service offerings such as making and receiving calls to and from landline and mobile phones, as well as voicemail and call forwarding services. Skype also has relationships with a growing network of hardware and software providers. Skype is an eBay company (NASDAQ: EBAY). To learn more visit skype.com.
Read more news from Prodigy Communications
LUNARSTORM APPOINTS ANDREW FAWCETT-WOLF AS CONSULTANT COMMERCIAL DIRECTOR
Source: prleap
All trademarks and copyrighted information contained herein are the property of their respective owners.
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