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SIVOO Adds 1,000+ Hours of Chinese-Language Programming; Seeks to Leverage $2.35 Billion Internet Video Advertising Market with Quality Multicultural
6 November 2006 BroadRelay Holdings (OTC: BDRH.PK) today announced agreements with three of the most highly-regarded producers of Chinese-language programming -- Tai Seng Entertainment, Shanghai Media Group and China International TV Corp. -- who, together, will provide more than 1,000 hours of programming for its SIVOO(TM) property, the first Internet TV network and a leader in multicultural on-demand entertainment programming (http://www.sivoo.com).
Under the terms of the agreements, SIVOO will offer 650 hours of entertainment and lifestyle television programming from Shanghai Media Group, 28 hours of top-rated shows from China International TV Corp., including the popular "Club" series, plus 200 films from Tai Seng Entertainment. All programming will be available on a pay-per-view basis through any Web browser. Alternatively, consumers can choose to view ad-supported television programming free of charge.
"We are extremely excited about the growth and potential of the Internet TV market," said Burhan Fatah, Ph.D., SIVOO's founder, president and chief executive officer. "Independent research firm e-Marketer, in a just-released study, predicted that online video advertising spending will grow to $2.35 billion by 2010, up from $385 million in 2006. We see a tremendous opportunity for SIVOO as well as our programming and advertising partners. Further, we are pleased to be working with such quality partners as Tai Seng Entertainment, Shanghai Media Group and China International TV Corp."
Poised for Substantial Growth
The predicted growth of spending on online video advertising by research firm e-Marketer(1) signals a significant revenue opportunity for Web publishers. As more and more consumers turn online to view content, advertisers will be able to target tightly defined audience groups in new and innovative ways. According to Jupiter Research, 1 in 10 consumers is already watching television programming on a computer and that level is certain to grow. With 21,000 hours of Chinese- and Spanish-language content available, and plans to add Hindi-language content, the SIVOO Internet TV network presents a real opportunity for advertising campaigns aimed at some of the most attractive consumer segments in the United States.
About SIVOO
SIVOO is the Internet TV brand of BroadRelay Inc. Founded in 2000, SIVOO is the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 21,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.
Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.
BroadRelay Holdings is headquartered in Philadelphia, PA, and has a small studio in Universal City, CA.
SIVOO is a trademark of BroadRelay Holdings Inc. All other trademarks are the
property of their respective owners.
SAFE HARBOR STATEMENT
The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to BroadRelay or its management are intended to identify such forward- looking statements.
(1) Macklin, Ben, "Internet Video Metrics: Fox/MySpace vs. Yahoo! vs.
Google/YouTube," eMarketer.com, October 24, 2006.
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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