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SiRF GPS-Powered Blaupunkt Auto Navigation Radio System Sets Production Record
16 May 2005SiRF Technology, Inc., a leading supplier of GPS- enabled location technology, today revealed its latest success story as a key technology contributor, helping Blaupunkt, a subsidiary of Robert Bosch GmbH, achieve a production ramp-up record with its new in-vehicle navigation system, the TravelPilot E-series CD Navigation Radio. Producing 120,000 of these highly integrated systems within the first year of start of production, Blaupunkt relied on SiRF's SiRFstarII architecture based intellectual property (IP) platform and navigation software. The SiRFstarII IP platform as part of a System-On-Chip (SoC) approach helped Blaupunkt set a new price/performance benchmark for entry- level automotive navigation systems, igniting this nascent high-volume market.
"Being able to integrate the GPS functionality into the SoC at the heart of the TravelPilot E series platform enabled us to significantly reduce the cost of high-performance automotive navigation systems. The result is the most affordable integrated in-car satellite navigation system on the market," said Friedhelm Pickhard, vice president, Business Unit Driver Information Systems Car Multimedia at Blaupunkt GmbH. "SiRF's cooperative efforts, outstanding GPS performance and smart system architecture helped keep the program on schedule and on budget, and created a proven model we can use for future in-vehicle navigation product development."
SiRF teamed with Blaupunkt and its semiconductor vendor, ST Microelectronics, to create a highly integrated SoC solution based on SiRF's SiRFstarII GPS baseband and radio frequency integrated circuit technology to provide advanced GPS functionality while meeting the low-cost and high- performance needs of mass market automotive navigation systems. The SiRFstarII IP platform was chosen because of its excellent sensitivity and tracking performance, as well as a GPS baseband IP core architecture that simplifies integration into SoC solutions while minimizing CPU and memory requirements. The high level of integration and robust GPS performance of the resulting SoC enabled Blaupunkt to create a high-performance, entry-level navigation system with a substantially reduced bill of materials cost.
"Blaupunkt has again demonstrated their market leadership by bringing such an innovative product to market that makes high performance navigation affordable for mainstream consumers," said Kanwar Chadha, founder and vice president of marketing for SiRF Technology. "Blaupunkt's adoption of our architecture and core IP platform and our teaming up with ST is a great endorsement of our technology for the automotive navigation and telematics markets."
The SiRFstarII technology embedded in the SoC handles all the time critical aspects of obtaining measurements from the GPS satellites, and passes the raw data to the SiRFNav software running on the SoC's CPU core for further processing. The SiRFstarII core IP provides a complete GPS baseband solution for integration into a host platform, offering major advancements in GPS performance, accuracy, integration and flexibility. SiRFstarII's hardware satellite signal tracking engine and fast satellite search engine contribute to significantly improve overall system performance, by minimizing processor interrupt and computation loading.
SiRF offers a complete IP package, including full Verilog deliverables with all support, a custom engineering group to support both hardware and software modifications and proven IP used by semiconductor partners worldwide. SiRF's proven IP platform is at the heart of millions of SoC's shipped in the wireless and automotive space. SiRF's ability to effectively support both chipset and IP customers is key to its leadership position in a broad range of markets -- automotive, wireless and consumer.
About SiRF Technology
SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies in high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices, such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications, such as asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms: automotive, consumer electronics, mobile computing, and wireless devices. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices, design centers and research facilities around the world. The company trades on the NASDAQ Stock Exchange under the symbol SIRF. Additional information about SiRF and its Location Technology solutions can be found at www.sirf.com.
About Blaupunkt:
Blaupunkt, the mobile electronics division of The Robert Bosch Corporation, designs and manufactures high quality and high performance car audio, video and navigation products for sale worldwide. For Blaupunkt dealer locations and product information, call 1-800-950-BLAU [2528] or visit the company's web site at http://www.blaupunktusa.com .
In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial automation and mobile products, power tools and accessories, security technology, packaging equipment and household appliances. Bosch employs more than 23,300 associates in more than 80 facilities throughout North America and reported sales of $6.6 billion in 2003. For more information, visit http://www.boschusa.com .
Forward-Looking Statements:
Except for the historical information contained herein, the matters set forth in this press release, including, but not limited to, statements regarding expected performance and benefits of our SiRFstarII IP core and software, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "agree to," expect," "believes," "anticipates," "plans," "expects," "will," "predicts," and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance. SiRF's actual results could differ materially from those discussed in these forward-looking statements as a result of risks and uncertainties, including, among others, the performance and benefits of our SiRFstarII IP core and software, the market for GPS-based location awareness capabilities, our ability to keep pace with rapid technological change, the semiconductor industry, international operations and our ability to compete, and other risks and uncertainties discussed in SiRF's Annual Report on Form 10- K for the year ended December 31, 2004 and from time to time in SiRF's SEC reports. These forward-looking statements speak only as of the date hereof. We do not undertake any obligation to update forward-looking statements.
NOTE: SiRF Technology and the SiRF logo are registered trademarks of SiRF Technology, Inc.
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Source: SiRF Technology Holdings, Inc.
Source: PR Newswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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