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Search Engine Marketing Firm Announces New Technology to Build Product Feeds for Search Engines
19 May 2005@Web Site Publicity, a search engine marketing firm, announced today the development of a new, proprietary technology that can lighten the IT load for its e-commerce clients. The new technology, called the SearchCONVERT Product Feed, allows the company to "crawl" clients' web sites, extract data about each product in their online catalog, and build an XML feed formatted to perform well in Paid Inclusion programs such as the Yahoo/Overture Site Match Xchange program. The same feed can also be adapted for submission to the free shopping engine, Google's Froogle, as well as to all the other major shopping engines, including Shopping.com, BizRate and NexTag.
Founder and C.E.O. Susan O'Neil said her company's investment in this technology is in direct response to client requests for search marketing services that are "IT-lite" on the client side. "The marketing staff of several client companies have told us that their IT resources are overstretched, so anything we could do to make their online customer acquisition programs less demanding of IT support would be appreciated, " O'Neil said. "Now, our SearchCONVERT crawler can access the information stored on deep product pages that even the best crawlers from some of the search engines cannot get to. Then, we format the data and deliver the feed to participating search engines for a very cost-effective program."
The same technology can also be applied to improve the creation of comprehensive Pay-for-Placement search advertising campaigns, O'Neil added. She noted that @Web Site Publicity offers this program and technology to companies with 500 or more SKU's or unique URLs.
Search Engine Marketing firm @Web Site Publicity is based in Peterborough, NH, and has served client companies throughout the United States since 1998. O'Neil is the co-author of Maximize Web Site Traffic, one of the first "how to" books on search engine optimization. Visit the company's site for a brief audio-visual introduction to the topic of search engine marketing.
Source: PR Web
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