Prestolite Launches New Web Site That Is Extremely Rich In Content, User-Friendly

To more effectively and efficiently meet the informational needs of its various audiences, Prestolite Wire Corporation announces the re-launch of its Web site at: www.prestolitewire.com.

The new site is extremely rich in content, particularly product information, but also includes general information about the company, potential careers and company-related news. A password-protected Intranet is available to facilitate Human Resource’s communication with Prestolite employees. Secured Extranets include a Sales Resource Center for Prestolite’s sales force, a Distributor Resource Center for the company’s distribution partners and a Suppliers Center.

To simplify the navigation of the public areas of the site, the Home Page presents Prestolite’s product offerings into four major areas:

- Wire and cables: primary wire, multi-conductor cable, battery cable, welding cable, hook-up and lead wire and flex cords
- Aftermarket products (ignition wire sets and battery cables)
- Ignition wire assemblies
- Harness assemblies and system solutions

These product sections include detailed information on Prestolite’s standard products – including complete product specs – plus a host of information on the company’s custom design capabilities. Literature ordering forms make it easy for the user to obtain copies of various Prestolite literature, including brochures and data sheets.

To ease the flow of pricing and delivery information, an interactive, online Request for Quotation (RFQ) form is offered for within all product categories and relates to both standard offerings and modifications to these standard products.

The site has also been designed to optimize search engine performance, making it easier to locate for those individuals unfamiliar with the extent of Prestolite’s offerings.

About Prestolite Wire Corporation
Prestolite Wire Corporation has been a leading supplier of automotive ignition wiring products since 1907 when the company first introduced the focused beam headlamp. Today, Prestolite has grown to be one of the world’s largest original equipment and aftermarket suppliers of ignition wire sets, battery cables, specialty harnesses, automotive primary wire, ABS cable, welding cable and general industrial cable.

In 1986, Prestolite Wire Corporation became a wholly-owned subsidiary of the Henley Group, Inc. On January 1, 1989, Prestolite Wire Corporation became a privately held company. The company is headquartered in Southfield, Michigan.

Agency Contact:
Janet Killen
Adventive Marketing, Inc.
847/590-1110

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