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New Search Engine Reveals Consumers' Click Habits
27 January 2006 Evanston, IL /January 17, 2006/ —Today ConsumerBase launched ResponderInfo.com (www.ResponderInfo.com), a search engine that makes the online activity of individuals available to direct marketers who want behavioral information on their target audiences. Behavioral-based information allows those selling products and services to pinpoint individual prospects based upon their clicking habits.
Users of the search engine will build consumer prospecting lists by selecting Responder Categories and narrowing them by attributes. Resulting lists can include name, postal address and email. The company disclosed that payments for the information will be processed via major credit card at the time of download.
The behavioral information comes from «click-stream» data. When consumers respond to email offers (by clicking on them) the information is tracked and stored. ConsumerBase has taken steps to organize its database of responder information into specific Responder Categories that range from Gambling to Weight Loss.
ConsumerBase plans to capitalize on the growing belief that marketing is most effective when it focuses on what people do rather than what they say. Marketers of goods and services that target consumers by categories in which they have already shown interest stand to benefit by focusing on the best prospects.
Larry Organ, Chief Executive of ConsumerBase, said, «Simply put, past behavior is the best indicator of future behavior. For those selling a product or service, what people do is what matters most. What they say is irrelevant. Now, ResponderInfo gives access to that information to companies focused on client acquisition.»
ResponderInfo pulls information directly from the ConsumerBase database of 76 million U.S. consumers.
About ConsumerBase
ConsumerBase is a multi-channel e-marketing agency with clients in North America and the United Kingdom. Operating from offices in Chicago and London, ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit www.ConsumerBase.com, www.ResponderInfo.com or call (877) 440-3282 in the U.S. and 0207 292 8200 in the U.K.
Contact: Anthony Harvath, Director of Public Relations
Source: prweb
All trademarks and copyrighted information contained herein are the property of their respective owners.
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