NetPlus Marketing Receives MarCom Creative Gold Award for Rita's Water Ice Web Site -- Rita's TBD

Interactive agency NetPlus Marketing has won a MarCom Creative Gold Award in the Interactive: Web site category for Rita's Water Ice Franchise Company. NetPlus was chosen from over 5,000 entrants to receive the prestigious honor for work that exceeds the high standards of the industry norm.

Launched in August, the interactive site (www.ritastbd.com) was designed to invite users to suggest a name for a new blended treat, which combines flavors of Italian ice, custard and cookie pieces. It featured "recipe cards" from which users could pick flavors, and, through clever use of rich media creative, users would be shown a picture and a flavor name for their new creation. As part of the coinciding offline campaign, the new product was made available throughout the Lehigh Valley, PA area, where, after tasting, patrons were encouraged to go to the site to suggest names and flavor combinations.

"This award belongs to Rita's team as well. Forward-thinking companies such as Rita's allow us the flexibility to extend ourselves creatively to bring more innovative thinking to the process and a winning outcome. The Rita's TBD Web site is a proud example of innovative technology and design to effectively engage the customer directly with the brand even at a product development level to benefit multiple business and marketing objectives," said Denise Zimmerman, president and CSO of NetPlus Marketing. "As the agency continues to evolve and expand its suite of creative services, the industry can continue to expect the utmost creativity and innovation from us."

Administered and judged by the Association of Marketing and Communication Professionals, the MarCom Creative Awards is an international competition for marketing and communication professionals and is considered one of the largest of its kind in the world. Entries come from corporate marketing and communication departments, advertising agencies, PR agencies, design shops, and production companies. Past winners have included specialty agencies, media conglomerates, and Fortune 50 companies.

About NetPlus Marketing:

NetPlus Marketing is a top 50 full service interactive agency. Celebrating 10 years of success, NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. NetPlus has been delivering award-winning online marketing and advertising programs since 1996 for clients such as Aramark, Charming Shoppes, Inc., Crosstown Traders, Inc., Hanover Direct, Inc., Harriet Carter, Limited Too, Nature Made, Rita's Water Ice Franchise Company LLC, Toll Brothers, Inc., Universal Studios, and other discerning marketers. To learn more visit: www.netplusmarketing.com.

Media Contact: Morgan McDowell blast! PR for NetPlus Marketing 919-833-9975 x12 Email Contact

SOURCE:  NetPlus Marketing

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