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MSN Brings Times Square New Years Eve Celebration to Viewers Online
29 December 2004MSN is the exclusive online provider of the official Times Square New Year's Eve 2005 celebration. Starting around 6 p.m. EST, when organizers light and raise the world-famous New Year's Eve Ball atop One Times Square, and continuing through the ball drop at midnight, MSN Video viewers will be able to select from three streams that will capture all the revelry. The webcast will end at 12:15 a.m. In addition to the Times Square New Year's Eve world feed and individual environment cameras, MSN will host the first ever Times Square New Year's Eve 2005 webcast with New York City's own Z100 radio personality Romeo leading the festivities. The collaboration between the Times Square Alliance, Countdown Entertainment, Clear Channel Entertainment TV and MSN allows millions to share in the excitement of the 100th anniversary of the New Year's Eve celebration at Times Square. Limelight Networks will support the streaming video for this unique online experience.
"The Times Square 2005 MSN webcast demonstrates how interactive digital media can enable people to not only share but participate in the excitement," said Adam Sohn, director of MSN. "It illustrates how digital media can provide coverage of live events beyond what a viewer can get on TV."
"The Internet has become a widely accepted medium for viewers around the world to access live entertainment," said Erik Gabler, vice president of business development for Limelight Networks. "We are excited to support this trend by delivering high-resolution video streams across our scalable distribution platform on New Year's Eve."
"Times Square has always been a place where cutting-edge communication technologies are unveiled, from the advent of the famous news 'zipper,' which announced the end of World War II and was unveiled on the New York Times Building in 1928, to the first Jumbotron in the 1980s," said Tim Tompkins, president of the Times Square Alliance, which, with Countdown Entertainment, co-produces New Year's Eve. "So we're thrilled to be taking this next step with the world's technology leader, Microsoft."
The Times Square 2005 MSN Video webcast will break periodically to stream advertisements live from select companies, offering advertisers a new way to reach an audience that was previously available only via broadcast TV.
The Times Square New Year's Eve Celebration presented on MSN Video can be viewed at http://msnvideo.com/newyears .
About Limelight Networks
Privately held Limelight Networks is the first comprehensive digital-delivery network, providing reliable IP delivery solutions that include live and on-demand streaming media, content delivery, storage and hosting as well as "Tier-1+" bandwidth services. Limelight's efficient network architecture and strategic distribution points around the globe, combined with powerful download management and reporting tools, enables some of the industry's top content providers, webcasters and enterprise customers to reduce the cost and complexity of delivery, while ensuring unmatched performance. Limelight Networks' innovative delivery platform has been proven to cut dramatically the costs associated with rich media distribution.
Source: dBusinessNews Seattle
All trademarks and copyrighted information contained herein are the property of their respective owners.
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