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MediaSpan Introduces New Web Products and Ad Network for Local Newspapers
21 February 2006 MediaSpan (www.mediaspangroup.com), theleading provider of digital content management, online marketing andnational advertising solutions for over 4,000 local media properties,announced today that it has introduced a new suite of web management toolstailored to meet the growing multimedia demands of local newspapers.Additionally, MediaSpan announced that it is expanding its currentadvertising network of over 1,100 local radio and television stations innearly 300 U.S. markets, to include newspapers for the first time.
Based on its successful suite of BITS modules developed and sold byMediaSpan's Media Software unit (Harris & Baseview) since 2001, this is thefirst major product launch from the recent merger of MediaSpan's onlinenewspaper division (Harris & Baseview BITS) and its online radio group(First MediaWorks) into the MediaSpan Online Services unit. MediaSpanOnline Services (www.mediaspanonline.com) currently provides web managementsolutions for over 1,500 local radio and television stations and nearly 100newspapers.
"It's all about delivering solutions for local publishers that allow themto ride the wave of disruptive technology to grow their audience andrevenue online. MediaSpan is the only end-to-end solution provider that canhelp a local newspaper edit, market and deliver their paper, seamlesslytransfer their content and classifieds online, wirelessly, and in podcastformat, and help to monetize their ad inventory through a national adnetwork," says Dr. F.R (Frank) Campagnoni, MediaSpan's CEO.
"Over 100 years of experience working with newspapers has given us a uniqueperspective that other online service providers just can't match. Weunderstand where newspapers have been, where they want to go, and what theyneed to take them there. Our 2,800 current newspaper software customers area testament to our understanding and commitment to local publishers," addsDr. Campagnoni.
The new suite of tools allows for easy online content management andintegration with current back-end publishing systems and featurescomponents such as podcasting, streaming and online classifieds that willallow newspapers to aggressively compete against well established onlinerivals. National revenue opportunities through the MediaSpan Network areavailable to all newspapers, whether or not they use the new MediaSpantools.
"Including newspapers in our local ad network creates higher value for bothadvertisers and publishers. We are bringing publishers previouslynon-attainable national revenue and in return helping National advertisersreach targeted demos by daypart and context in specific markets acrossmultiple local media types," says MediaSpan CMO Mark Zagorski. "We candeliver the audience scale of the portals, but with local targetability andad customization on a market-by-market, regional or national basis."
The MediaSpan Network (www.mediaspannetwork.com) includes over 1,100 localmedia sites in nearly 300 U.S. markets, including 60 properties in the top10 markets. MediaSpan recently announced the availability of audiostreaming inventory as part of its partnership with streaming pioneerEonStreams who works with 5 radio groups and more than 400 stations.Together the two companies work with stations that reach over 75% of US HH.
"As the largest ad network of local radio station websites, it was anatural progression for MediaSpan to begin to open up the network to the2,800 newspapers that we work with in our Online Services and MediaSoftware Units," says Mr. Zagorski. "Whether it is audio streaming,podcasting or online display ads, our goal is to deliver new nationalrevenue to our customers and the highest ROI for our advertisers."
MediaSpan will present its new suite of services and ad network fornewspapers in Booth 201 at the Newspaper Association of America MarketingConference, Feb 19-22 in Orlando, Florida.
About MediaSpan
MediaSpan (www.mediaspangroup.com) powers digital content management andonline marketing solutions for the world's leading media companiesincluding ABC Radio, Gannett, Entercom, Scripps and Media General. Over4,000 local newspaper, radio, and television properties leverageMediaSpan's digital content management, online marketing, web publishing,e-commerce and online promotional solutions.
For advertisers, the MediaSpan Network leverages local media relationshipswith over 4,000 customers to deliver an unparalleled national onlinemarketing opportunity. MediaSpan sites reach over 9M Unique Visitors eachmonth, cover 3 continents and 300 top U.S. DMAs. For broadcast radio,television, and newspapers, MediaSpan's Online Services business unitprovides a comprehensive suite of online marketing solutions includingwebsite management, streaming, and podcasting tools that grow audience andrevenue. For print publishers, MediaSpan's Media Software business unitprovides mission-critical back-office, pre-press infrastructure tools thatenable the efficient product delivery to consumers across traditional anddigital platforms.
MediaSpan is headquartered in Research Triangle Park, N.C., with offices inAnn Arbor, MI, Melbourne, FL, New York, NY and San Clemente, CA. Investorsin MediaSpan include Covestco-Seteura, LLC, Rustic Canyon Group, andSoutheast Interactive Technology Funds.
George H. Simpson Communicationso: 212.309.9068m: 203.521.0352Email Contactwww.georgesimpson.com
SOURCE: MediaSpan
Source: marketwire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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