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LiveDeal.ca Goes Live; Ready to Revolutionize Classified Advertising in Canada
17 January 2006 LiveDeal.com, one of the leading free local online classifieds sites in the U.S., today launched its Canadian counterpart, LiveDeal.ca (LiveDeal Canada), through a joint venture with Torstar Corporation, and its online unit, Torstar Digital. This venture will provide Canadians with a revolutionary new online marketplace to buy and sell goods on a local and national level. LiveDeal.ca breaks down online shopping barriers by enabling buyers and sellers to meet in person and "try before they buy," which eliminates prohibitive shipping costs and reduces fraud. LiveDeal.ca is especially ideal for buying and selling bulky or big-ticket items such as furniture, cars, pets and major appliances. "Local e-commerce is the next wave of the Internet, and LiveDeal.ca and Torstar are leading the charge, leveraging the power of the Internet to enhance classifieds. It is reinvigorating the category and will change the way that Canadians shop online," says Simon Jennings, General Manager of LiveDeal.ca, who joins the online classifieds site from Yahoo! Canada with more than 15 years of experience in Internet and online advertising innovation. "LiveDeal.ca empowers Canadians with robust local classifieds and e-commerce functionality previously unavailable. The result is that buying and selling goods in Canada on the person-to-person level is now faster, easier and more cost effective than ever before." The Advantages of Local Online Buying and Selling Unlike other Canadian online classified sites that are limited in scope or capabilities, LiveDeal.ca offers Canadians an e-commerce marketplace for virtually every town in Canada. Canadians can access LiveDeal.ca through www.livedeal.ca or through the online classified sites of The Toronto Star, the Hamilton Spectator, The Record and the Guelph Mercury, which are powered by LiveDeal.ca. Whether living in a major urban area or small rural town, LiveDeal.ca lets Canadians tap into their local market in seconds and save the expense and effort of selling on a national level. Consumers simply log on to the site and register by providing basic contact information. Sellers can begin listing items for sale with photos and detailed descriptions in just a matter of minutes, then watch the email offers come to them. The process is just as simple for buyers. They can browse or search for items in a particular city, province or postal code, or reach out on a national scope if they so choose. LiveDeal.ca is also the only nationwide online classified site to offer email alerts that notify buyers once an item they seek becomes available on the site. "In our judgment, LiveDeal is simply the very best online classified service there is. It combines the best of the Internet and e-commerce with the best of online classified advertising," says Tomer Strolight, president of Torstar Digital. "Torstar remains committed to providing Canadians with value-added community and advertiser services that complement our print and online news services. Classifieds advertisers in our daily newspapers will now receive unprecedented additional reach through LiveDeal.ca, at no additional cost." Canadians are among the world leaders in Internet usage, with the 4th highest level of broadband Internet penetration in the world(*), but this usage doesn't always translate into online sales. Canadians like to research and 'window shop' online but buy offline. LiveDeal.ca brings together buyers and sellers in local markets, avoiding shipping costs and hassles, and gives consumers an opportunity to check out the merchandise before they purchase it. "LiveDeal's mission is to do local online classifieds better than anyone else by combining the best of the Internet and e-commerce with the best of person-to-person transactions," says Rajesh Navar, founder and CEO of LiveDeal and a former senior member of eBay's start-up engineering team. "Since our official launch last year in the U.S., LiveDeal.com has become a favorite marketplace for buyers and sellers all over the country with more than one million unique users visiting our site each month." "We are excited to be working with Torstar Digital to bring our local e-commerce marketplace to Canada as the first step in our international expansion plan with the launch of LiveDeal.ca," said LiveDeal VP Corporate Development Steve Harmon. "LiveDeal's platform is ideal for media partners worldwide." According to comScore Media Metrix, the U.S. site LiveDeal.com is consistently one of the top 10 most visited online classified sites on the Web and has ranked ahead of Yahoo! Classifieds, among others, for attracting a greater number of unique visitors over the past three months (August-December 2005). Since its official launch in the U.S. in November 2004, listings have grown by 300 percent to feature more than 400,000 items daily worth more than $3 billion. About LiveDeal.ca With its free listings and broad selection, LiveDeal.ca is ideal for trading hard-to-ship items such as automobiles, furniture, pets, appliances, real estate and other "try before you buy" items. Buyers can browse or search for items using LiveDeal's easy-to-use web interface, seeing what's available locally first then nationwide second. Sellers enjoy a local or national listing with optional enhancements, resulting in a more cost-effective marketplace to list their goods and services. To experience LiveDeal, visit www.livedeal.ca. LiveDeal.ca is a joint venture between LiveDeal and Torstar Corporation's online unit, Torstar Digital, that marries the strength of LiveDeal's industry-leading Web classifieds technology with the extensive local reach of Torstar's newspapers. Rajesh Navar, founder and CEO of LiveDeal, and Steve Harmon, Vice President, Corporate Development, LiveDeal, will be in Toronto January 16 & 17 and are available for interviews. For more information on LiveDeal.ca and to arrange an interview with Rajesh Navar, Steve Harmon, Simon Jennings, or Tomer Strolight, please contact: David Weinstein at Strategic Objectives. Tel: (416) 366-7735; Fax: (416) 366-2295; Email: davidw@strategicobjectives.com For more information on LiveDeal.com, please contact: Marian Hughes at Tier One Partners. Tel: (708) 246-0083 or Kathy Wilson at Tier One Partners. Tel: (781) 862-9937. (*) Source: TNS Study - December 15, 2005 "Canadians' Holiday Shopping
Online Estimated at $1.9 Billion" Torstar Corporation is a broadly based media company listed on the Toronto Stock Exchange (TS.nv.b). Its businesses include newspapers led by the Toronto Star, Canada's largest daily newspaper; CityMedia Group, publishers of daily and community newspapers in Southwestern Ontario; Metroland Printing, Publishing & Distributing, publishers of more than 90 community newspapers in Southern Ontario; and Harlequin Enterprises, a leading global publisher of women's fiction. Torstar's news releases are available on the Internet at www.torstar.com.
For further information: about Torstar please contact: David P. Holland, Executive Vice-President and CFO, Torstar Corporation, (416) 869-4031
Source: newswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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