Lion Brand's "Pattern Finder" search tool is popular with customers

New search tool helps customers sift through over 1,000 free patterns, one million searches have been performed by a quarter of a million people in 50 days.

<>Manhattan, New York - January 10, 2005 - Since November 25th, when the Lion Brand Yarn Company (http://www.lionbrand.com) introduced the Pattern Finder search tool on their web site to help customers sift through over 1,000 free patterns, one million searches have been performed by a quarter of a million people. <>

In seconds, this custom search engine identifies the exact patterns that fits the customer s requirements. A user selects from knit, crochet or craft patterns, identifies her preferred yarns, specifies the garment, size, and skill level and the Pattern Finder delivers results that knitters and crocheters have found astounding. <>

Within the first few days of the launch, comments from enthusiastic visitors at the lionbrand.com web site started pouring in. "This is BRILLIANT!! Why didn t anyone else think of this before!" exclaimed one customer. "The Pattern Finder will really save me time. Thanks for the fun new features," said another.

The Pattern Finder offers additional features that allow consumers the option to select and change yarn colors and the ability to print, download or send copies of patterns to a friend.

About Lion Brand Yarn

The Lion Brand Yarn Company, a 128-year-old entity and is America's oldest hand knitting yarn company. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration. Visit their Web site at http://www.LionBrand.com

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