Larry Chase Names Top 6 Internet Marketing Trends for 2006

Thirteen-year Internet Marketing veteran Larry Chase, publisher of Larry Chase's Web Digest for Marketers, released his annual predictions for the top trends that will dominate the Internet Marketing industry in 2006.

«After 13 years in this Internet Marketing business, researching and writing about search engine optimization (SEO), email marketing, customer relationship management (CRM), ROI marketing, and sales lead generation, I've developed a good nose for what's coming next,» Chase noted. «If you don't develop this sense, you won't be in this tumultuous business very long,» he wryly concluded.

The three top trends identified by Larry Chase for this year are:

Trend #1 - Video Downloads Rocket

Over 3 million videos have been downloaded from iTunes since the service started October 12, 2005. Consumers love time-shifting. But Madison Avenue types shouldn't try to stuff TV commercials down the throats of onliners. They won't stand for it.

Trend #2 - RSS Marketing: Yes, but…

Real Simple Syndication is good for

•

Content Sampling

•

Subscription Acquisition

•

CRM (Customer Relationship Management).

«But, RSS will not prove to be a consistently useful advertising vehicle,» Chase predicts.

Trend #3 - Multidimensional Internet Marketing

The overlaying of datasets over visual maps will be a boon to advertisers and consumers alike. At Streeteasy.com, for example, you can see a map of New York City and identify properties for sale in a given neighborhood. Look for this intriguing aspect of Internet Marketing to be covered more extensively in upcoming issues of Web Digest For Marketers.

For details on all six trends for 2006, go to: http://www.wdfm.com .

Mr. Chase's Web Digest For Marketers has been covering the Internet Marketing industry since April 1995. This insider email newsletter is free and has 46,000 subscribers who receive weekly updates on the latest Internet Marketing tools, tactics and resources. Each issue focuses on one aspect of Internet Marketing, such as: Search Engine Optimization (SEO), Advanced Email Marketing, Customer Relationship Management (CRM), Web Analytics & Metrics, Pay-Per-Click Advertising (PPC), ROI Marketing, Sales Lead Generation, Internet Direct Response Marketing, et al.

New subscribers to Larry Chase's Web Digest For Marketers are entitled to download his «Essential Search Engine Marketing Resource Guide.» Those who wish to subscribe may do so at: http://ww.wdfm.com.

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