Internet Marketing Ever More Accessible in Central and Eastern Europe as Dr. Paul Sudnik Undertakes Cooperation with WSI

land, April 21, 2007 --(PR.com)-- “Internet Marketing is an emerging field of management practice that helps experienced managers to maximise the use the Internet in their day to day operations. This is a particularly exciting development in Central and Eastern Europe where Internet Markting is a perhaps less well understood skill than in the English speaking markets,” says Dr Paul Sudnik who has recently undertaken cooperation with WSI to bring these innovations in management practice to the Central and Eastern Europe region.

Dr. Paul Sudnik is a successful, international Managing Director who has significant experience in Central and Eastern Europe within the textile and packaging sectors with such reputable companies as Levi Strauss & Co. and Tetra Pak. Coming from a marketing and sales background, his management practice has been in both start-up and turnaround situations. Passionate about establishing strategy and robust in its subsequent implementation, he has a strong preference for ensuring “buy-in” among stakeholders - both within and outside the organisation. It is these skills that Dr. Paul Sudnik now brings to the field of Internet Marketing through his association with WSI as that company expands its activites into Central and Eastern Europe.

When asked what are the basic elements of Internet Marketing, Dr. Paul Sudnik replies: “Web surfers are notoriously fickle, so don't make them read through pages of content and decide for themselves why they should choose your business. If the benefits of your product or service are clearly outlined and backed up with sound content, they are more likely to turn into customers.”

This is an innovative perspective on management practice in the booming markets of Central and Eastern Europe where Dr. Paul Sudnik expects to contribute to the development of Internet Martketing from the new Warsaw office that is opening today.

About WSI:

Through its network of over 1500 offices in 87 countries, WSI delivers thousands of e-Business solutions to small and medium sized businesses annually. Headquartered in Toronto, Canada, WSI provides affordable Internet related services and technologies that deliver maximum return on investment for businesses. As the world leader in providing profitable Internet solutions to SMEs, making information accessible for all via the Internet is an essential component of their offering. WSI is committed to assisting customers to ensure their websites are accessible for people with disabilities by providing education, guidance, tools and techniques that comply with the worldwide W3C standards.

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