Internet Guru Peter Norton Announces Nationwide Rollout of SinoPEC Gas Card and Sincere Appreciation Program in China

eChinaCash Chairman, Mr. Peter Norton, best known for his Norton Anti-virus software, and SinoPEC, China\'s largest corporation and biggest oil and gasoline retailer, announced the rollout of SinoPEC\'s most important marketing initiative -- the SinoPEC Nationwide Gas Card and \'Sincere Appreciation Customer Loyalty Program,\' on December 7, 2005, at the Beijing Hotel.
Within the ballroom, eChinaCash and SinoPEC built a gas station, including a full-sized modern SinoPEC gas pump, which accepts and processes the SinoPEC Gas Card. Illustrating the basic benefits of the SNP Gas Card and \'Sincere Appreciation Program,\' a live action production of a typical affluent Chinese consumer driving a brand new BMW 630, accessed the SA website by laptop and connected with eChinaCash\'s 24/7 nationwide Call Center via mobile phone.
Attendees included Mr. Norton, Mr. Andrew Beck, CEO eChinaCash Inc, Ms. Sheri Yan, Co-CEO eChinaCash China, Mr. Zuo Zhi Min, Vice President of SinoPEC Sales Company and Mr. Chai Zhi Ming, Director, SinoPEC Sales Company Retail Department, senior executives from both parties, and over 80 domestic and international press.
\"To compete more aggressively in China\'s oil industry, eCC and SinoPEC have used advanced database management and CRM to develop a modern customer service program for SinoPEC customers,\" said Mr. Norton.
Adapting Western marketing strategies to complement SinoPEC\'s long- standing Chinese traditions, eChinaCash operates the \'nationwide anytime, any place\' turnkey SinoPEC Gas Card and \'Sincere Appreciation Customer Loyalty Program\' for SinoPEC.
Mr. Norton added, \"This comprehensive marketing program is a milestone for SinoPEC to cement its position as a global petroleum brand.\"
The Nationwide SinoPEC Gas Card and Sincere Appreciation Program will have a significant impact on all of China\'s automotive industry, as it is designed to strengthen SinoPEC\'s brand image and customer loyalty while rewarding customers through a strategic network of global partners and sponsors.
About SinoPEC: Ranked #31 on Fortune\'s Global 500 list, SinoPEC holds over 70 percent market share in China\'s gasoline industry and has annual sales of over $71 billion USD. SinoPEC is predominantly PRC state-owned, but also publicly listed on the New York, Hong Kong, London and Shanghai stock exchanges.
About eChinaCash: A US incorporated company, headquartered in Santa Monica, CA, eChinaCash is a leading provider of payment card solutions and applications for large Chinese corporations and financial institutions. eChinaCash provides sophisticated database management, advanced CRM (Customer Relationship Management) and strategic information marketing and media services to develop and implement customized marketing programs for its clients. These programs are designed to increase product sales, customer retention and loyalty, improve cash collection and control and enhance client brand image.

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