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Google and canada.com Announce Search and Advertising Partnership
18 January 2006 CanWest Interactive, a division of CanWest MediaWorks Publications Inc. and operator of canada.com today announced that it has entered into a multi-year partnership with Google Inc. In addition to powerful and relevant search capabilities, the partnership will provide canada.com users with content and search related advertising, while offering Google's advertisers access to canada.com's extensive reach across the country.
"With almost three million unique visitors a month, canada.com provides an excellent media vehicle for our advertisers who are looking to penetrate the Canadian marketplace," said Wendy Muller, Head of Canada, Ad Sales and Operations, Google Inc. "This alliance will broaden our reach into this important market, and maintain Google's ongoing strategy of partnering with market leaders," she said.
canada.com is the No. 1 Canadian general news and information(*) online destination with almost three million unique visitors monthly(1). The network of sites, which includes driving.ca, remembering.ca and working.com, offers advertisers the opportunity to integrate their products and services within the most relevant content environment to best reach their target consumer. And now with Google's AdSense, which serves up advertising related to the search word or page content, the site will also provide consumers with content and search related advertising. Revenue from ads served will be shared by both canada.com and Google.
"Our goal is to partner with tier-one companies to deliver the most innovative and effective offerings for both consumers and advertisers," said Arturo Duran, President, Interactive and Business Integration for CanWest MediaWorks Publications Inc. "Partnering with the world's best known search engine underscores this commitment, helping us to both grow our revenue base and maintain our position as Canada's leading online destination for news and information."
About canada.com
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canada.com is owned by CanWest MediaWorks Publications Inc., which is approximately 74% indirectly owned by CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwestglobal.com) and 26% indirectly owned by the CanWest MediaWorks Income Fund (TSX: CWM.UN; www.canwest.com/incomefund). CanWest, an international media company, is Canada's largest media company. In addition to owning the Global Television Network, CanWest is Canada's largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia, Ireland and the United Kingdom.
About Google Inc.
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Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information visit www.google.com.
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(1) Source: comScore Media Metrix, Total Canada, All Locations, Sept-Nov
2005 avg, (*)Custom roll-up
For further information: Media contacts: Dervla Kelly, CanWest MediaWorks, (416) 442-3807, dekelly@canwest.com; Barry Schnitt, Google Inc., (650) 623-4194, barry@google.com
Source: newswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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