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Fishing Webmaster Adds a Copywriter to its Staff to Advise Website Owners on Succcessful Selling Techniques
2 April 2007 Fishing Webmaster recognizes that Search Engine Optimization can bring traffic to your site, but that it sometimes takes more to close the sales. They want you to be successful at making sales, while helping yourself to even higher search engine results. To help you, they now give tips and assistance in improving your web site design and content. They recently added a copywriter, Marvin Pirila, to their staff to assist with this process.
Marvin is excited about working in this area and helping sites be successful. "Fishing Webmaster is committed to helping other ventures tackle the sometimes daunting task of taking a site from obscurity to prominence. This requires the assistance of the site owners themself. Sites will gain exponentially from the combination of search engine optimization and following techniques utilized by the best salespeople on the planet."
Marvin cites credibility and trust online as the most important hurdle to tackle. "People are naturally wary of online transactions. Numerous media reports of hacking, identity theft, and spyware have the most savvy online users on guard.
If you want to be successful online, you need to establish trust. You establish trust through a “guarantee” and/or “warranty.” A strong guarantee helps alleviate any apprehension the customer has about ordering from you. The guarantee shows you have confidence in the product you are selling. It's proven that the longer your guarantee the fewer the returns and the greater the trust."
Mr. Pirila stated that testimonials from actual customers aid tremendously in building trust. "If possible, give them the phone number of the customer to call directly. Studies have shown that strong testimonials can increase sales by as much as 250%."
Finally, he reports, "cite your credentials, company history, and sources of information for any claims you make. The transparency of your policies, guarantees, products, and company information is essential. Every web site should contain a privacy statement, telling them that you will not sell, provide, or trade any information with a third party."
Once you've established trust and credibility, your chances of success are improved substantially.
Courtesy of Fishing Webmaster
Source: pr
All trademarks and copyrighted information contained herein are the property of their respective owners.
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