Fidelity Assets Debuts Innovative Search Engine Marketing Solutions for Real Estate Agents and Brokers at NY Real Estate Connect

Fidelity Assets (www.fidelityassets.com), a

highly specialized online marketing and advertising company offering search

engine marketing (SEM) solutions exclusively for real estate brokers and

agents today showcases two new cutting-edge services at the "Meet the

Innovators" panel of Real Estate Connect. Fidelity Assets is the first

company in the SEM field tailored to the specific needs of real estate

professionals. Unlike other forms of real estate advertising, Fidelity

Assets bases its pricing purely on the performance of each campaign.

"We are thrilled to debut our services at Real Estate Connect, where

leading real estate agents and brokers can discover how our products can

help their businesses grow," explains Fidelity Assets CEO Andy Steuer. "Our

unique strength is the personalized results each client derives from our

products. When a real estate agent or mortgage broker becomes our client,

we build a customized search engine marketing program precisely targeting

home buyers and sellers actively searching for real estate in their

market."

Fidelity Assets has developed a proprietary suite of tools that helps

manage and optimize their clients' online marketing campaigns. The

Company's tools get precise, measurable results, and each client is

provided with ongoing advice from a dedicated advisor to get the most from

their online marketing efforts. The core of Fidelity Assets' practice is

the advanced measurement and analysis of their clients' advertising

campaign performance. "We don't simply help our clients get traffic to

their websites, we help them get in front of home buyers and sellers that

generates sales," adds Steuer.

Highlighted Links

Fidelity Assets Web site

According to the National Association of Realtors, 75 percent of all home

seekers use the Internet to find their new home. Billions of dollars in

real estate advertising will continue to shift online over the next 3

years. Fidelity Assets' Web Traffic service uses highly refined campaign

management tools to leverage traffic from Google, AOL, Yahoo! and MSN on

behalf of their clients, so their clients can promote their listings or

their websites and target buyers and sellers who are actively searching for

real estate in their geographical area. By comparison, the Company's Web

Leads service attracts prospective home buyers and sellers as they are

doing their research about buying or selling a home on the Internet in a

real estate agent's area. Traffic is directed to a "landing page" that is

personalized for each agent, where buyers and sellers can fill out their

information. Each prospect is the agent's exclusive property and will never

be re-sold to another agent.

Fidelity Assets is also revolutionizing the way real estate agents pay for

their marketing and advertising efforts. With newspaper or magazine ads,

the price of advertising is based on circulation, regardless of whether the

ad generates leads or not. With Web Traffic and Web Leads, the client pays

according to the number of unique visitors that go to their website or

landing page every month, plus a nominal one-time set-up fee. "With

Fidelity Assets, our client's marketing dollars are spent on performance,

not exposure," adds Andre Munoz, Fidelity Assets Business Development

Manger. "Fidelity Assets demystifies the entire search engine and Web

marketing experience, turning it into a predictable driver of leads and

revenue."

Fidelity Assets will showcase its search engine solutions at the "Meet the

Innovators" panel of the NY Real Estate Connect Conference on Wednesday,

January 11 from 12:00 pm to 2:30 pm and on Thursday, January 12 from 2:00

pm to 5:00 pm in the Odets Room at the Marriott Marquis. CEO Andy Steuer

will be available for interviews throughout the show, which runs through

Friday, January 13.

About Fidelity Assets

Fidelity Assets is a leading provider of search engine marketing (SEM)

solutions designed exclusively for real estate brokers and agents, and

mortgage brokers. Through its suite of Internet marketing services,

Fidelity Assets offers real estate professionals personalized marketing

campaigns that utilize Google, Yahoo! and other major search engines to

capture targeted, high-quality online traffic and leads for their clients.

Online advertising with Fidelity Assets is performance-based according to

the number of visitors and leads generated by the campaign. Please visit

www.fidelityassets.com.

Contact:

Alexandra Brunais

TERPIN COMMUNICATIONS

(310) 821-6100 x103

alexandra@terpin.com

SOURCE: Fidelity Assets

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