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Elder Care Services and Family Members Caring for the Elderly Reap the Benefits on the Internet
7 December 200568% of all inquiries to Senior Approved Services, a national network of products, resources and services endorsed by seniors, have originated through a key word search.
Type in elder care services on Google and nearly 10,000 choices pop up. Choices are great, but how in the world does the average consumer find the appropriate service and on top of that – make a responsible decision on which of these services are indeed safe reliable companies.
The elder care industry has the challenge of reaching this growing number of Internet users. You could spend a small fortune bidding on key words or paying for top placement on a page.
How can you promote yourself to the senior (and this adult child in search of your service) without going broke? Is it possible to get the elder care business community to work together to enhance the service choices for the senior, but also work together to promote one another? One service promoting the other, each service a guaranteed safe reliable company, working together and avoiding wasteful duplication of resources. Sounds like a dream doesn't it?
Well, this dream is now a reality thanks to the ingenious simple idea of Barbara Mascio, founder of Senior Approved Services. «Only those businesses with a 90% or higher satisfaction rating, as reported by the seniors (and/or family member of the senior) who have used the service, are permitted in our exclusive directory,» states Ms. Mascio.
So, a person searching for a safe reliable service for a loved one has a quick, safe and simple method to select a service. How does this benefit the elder care businesses Certified as Senior Approved?
Each Certified Senior Approved Service naturally promotes itself as a Senior Approved Service. Naturally this lends credibility to this business and increases its client base. This in turns promotes the core business, that being Senior Approved Service, which then promotes all the other services in this exclusive network.
«I call this ‘circular marketing,» says Barbara. «Not only is each business separating themselves from the competition, each business refers to other Certified Senior Approved Services when their valued client is in need of a service that he or she does not provide.»
Circular marketing in combination of making good use of collaborative partners is how Ms. Mascio is able to provide such a variety of useful resources for the senior and family caregiver.
There is so much wasted time, money and resources in the elder care industry through duplication. Competition is great, but if you come across a service that has a proven value, why not just work together and help promote one another?
Senior Approved Services does just that. Not only are there benefits in being part of this exclusive network (from a business standpoint) – you are part of a very exclusive network – you cannot pay for a listing – but through the careful partnering of other elder care services – each of these Certified Senior Approved Services are marketed on a national level by complimentary services.
When a senior (or family caregiver) visits John Boden's web site, http://www.lifeledger.com , a safe and reliable method to record and maintain vital records, he or she will see Certified Senior Approved Services listed as a preferred senior service. Visit John Webb's site, http://www.caregiversresource.com and Senior Approved Services are featured as preferred selections. Call the Caregivers Resource Helpline at toll free 888-791-7301 and you will hear about Senior Approved Services. Join in on the Caring for Elderly Family Members Online Support Group, http://groups.msn.com/CaringforElderlyFamilyMembers/yourwebpage2.msnw and the moderator will tell you that when in search of a service, don't guess, select a Certified Senior Approved service. The Coalition for Senior Safety http://www.coalitionforseniorsafety.org advises those starting a senior safety program in his or her local community to only feature Certified Senior Approved Services in order to reduce liability.
I did a fun links search to see how far reaching Senior Approved Services truly is. Try this with your company's web site for comparison and when you do, these following numbers will astound you.
Go to yahoo.com and type in links:www.seniorsapprove.com 339 sites pop up – all linking back to this free web community for family members and seniors. Now try links:www.qualityeldercare.com (the business-related site for Senior Approved Services) and you will see 333 other sites linking back.
I tried google.com and typed in links www.seniorsapprove.com (google doesn't use the semi colon and you have to put in a space after the word links) and an astounding 833 sites came up – all linking back to Senior Approved Services! Links www.qualityeldercare.com provided 700 links.
Clearly this woman is on to something. Is there any doubt of the benefits for the elder care business community? Beyond that, and in this reporters' viewpoint, how wonderful to have a service that offers so much for the senior and the family caregivers, that will not try to profit from advertising dollars and will only recommend and endorse the very best of the best!
To learn more about the founder of Senior Approved Services, I highly recommend that you visit one or both sites. If you want to reach Ms. Mascio personally, all of her contact information can be found on her web sites.
Source: prweb
All trademarks and copyrighted information contained herein are the property of their respective owners.
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