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E-agency Predicts China Will Take over Internet In 2005
2 January 2005E-agency, an interactive marketing communications firm based in Oakland, Calif., predicts this will be the year that the number of Internet users worldwide tops 1 billion -- led by China. The number of Web searches will pass 5 billion per week. We'll use the Internet more than ever: at the office, at home, on our phones, at the coffee shop or the mall, even as we look for a parking place. This will be the year that the couch potatoes beat the geeks, as the control centers of our home networks move to the comfortable confines of our home entertainment centers -- which quite likely will be made in China.
Each year as the New Year approaches, the e-agency staff takes a break from its normal tasks of developing world-class Web sites, creating opinion-leading public relations campaigns and branding and marketing its clients' award-winning products and services, to make some well-educated guesses about what the New Year holds for our increasingly online world.
Our predictions
1) China. (It will be obvious.)
2) "Branding" will be the corporate buzz word of 2005, and for
good reason.
3) Mainstream business will finally "get" blogs.
4) The home network will be controlled from the home entertainment
center.
5) We will (almost) all download a movie this year -- most for the
first time.
6) Even more of the routine functions we do every day, even
finding a parking space, will be done online.
7) Wireless networks will be everywhere, at work, in public and in
many homes.
8) Good photography will lead the way in making Web sites more
attractive.
9) We'll be watching "TV" commercials on major Web sites by next
Christmas.
10) More Web sites will add search tools as they become more
complex.
The New Year will bring changes in how we communicate, where we get our information, and how companies reach their targeted audiences. Much of this is due to smarter technology, but some is due to a new generation of smarter users.
To find a full discussion of all these predictions, and check up on how we did with our picks last year, please visit www.e-agency.com/news.cfm.
Based in Oakland for 15 years, e-agency specializes in public relations, branding, strategic marketing consulting, response marketing, advertising, graphic design, and, at the heart of the agency, a complete range of Internet services, including Web site design, e-mail marketing, Web advertising, site marketing, e-commerce development, e-book publishing, secure on-site Web and e-mail hosting, and database programming and management.
Key e-agency clients include Oakland International Airport, Safeway, the Shorenstein Company, North American Airlines, the Oakland Metropolitan Chamber of Commerce, North American Lubricants, KaiserAir, the California Water Environment Association, Matthews International Fund, Claremont Rug Company, and the Alameda County Transportation Authority. E-agency hosts more than 250 Web sites and has clients in 23 U.S. states and eight countries.
More information can be found at www.e-agency.com. Logos and portraits of the principals at e-agency, designed specifically for print publication, can be easily downloaded from www.GiveMeMore.com/e-agency.
e-agency
Patty Deutsche, 510-414-6198
pdeutsche@e-agency.com
Source: Business Wire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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