Digital Commerce Industry Representatives Promise Safer Future for Web Users

TRUSTe and the Anti-Phishing Working Group gathered the most prominent industry, consumer protection and government representatives ever to discuss strategies to protect and educate consumers against growing problem of "phishing." Phishing is the illegal act of mimicking communications from trusted businesses with the goal of tricking people into divulging personal information. Issues addressed at the event included concerns and challenges impacting both consumers and businesses dealing with this problem, which has resulted in the estimated loss of half a billion dollars to date.

Following the Summit, the Anti-Phishing Working Group pledged its commitment to protect and educate customers by signing a letter of agreement sent to prominent members of the Commerce, Banking and Judiciary congressional committees to raise awareness for this growing problem in the public and digital commerce community. The letter restated the commitment of TRUSTe and its partners to protect and ensure consumer privacy and safety in their dealings with the online and digital commerce community.

The event, sponsored by Charles Schwab, Ernst & Young, Mail Frontier, RSA and Symantec, include more than fifty executives from consumer-facing and security-focused companies that recognize the need to create a safe environment for digital communications with customers. Other companies participating in the Phish Fry include Microsoft, AOL, Bank of America, Visa International, MasterCard International, eBay/Pay Pal, Yahoo!, McAfee, DoubleClick and the Internet Education Foundation.

About TRUSTe

TRUSTe, the online privacy leader, is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world.

Founded in 1997, TRUSTe runs an award-winning global privacy certification and seal program. Its seal programs are considered Safe Harbors for the Children's Online Privacy Protection Act (COPPA) and the EU Safe Harbor Framework. Today, TRUSTe maintains the largest privacy seal program with more than 1,400 Web sites certified throughout the world including AOL, Microsoft, IBM, Nationwide and The New York Times. TRUSTe's mission extends standards, certification and oversight into email with Bonded Sender. For more information on TRUSTe please visit www.truste.org.

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Source: TRUSTe

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