Demandware to Present Webinar on Ten Cutting-Edge Tactics to Improve ROI and Performance of Search Marketing

Demandware, Inc. (www.demandware.com), today announced that it will present a Webinar featuring search marketing expert Amanda Watlington., on ten cutting-edge tactics retailers can use to improve the ROI and performance of search marketing. The Webinar is scheduled for Feb. 23, 2005, at 12:30 p.m. EST.

Who: Demandware and Amanda Watlington, Ph.D., APR, Owner, Searching for Profit

What: A Webinar on ten cutting-edge tactics retailers can use to improve the ROI and performance of search marketing

When: Thursday, February 23 from 12:30 to 1:30 p.m. EST

Where: To register in advance, go to http://www.demandware.com/webcast.html

Details:

Search marketing is constantly and rapidly evolving. Continuous changes in search marketing environments and shifts in consumer shopping behavior require retailers to rethink their marketing lifecycles and the role search engine marketing can play in driving significant ROI to the online channel.

Search marketing expert Amanda Watlington, who will lead this webinar, has incorporated the latest trends and changes to bring a comprehensive and current look at how to take full advantage of search marketing today.

This webinar will:

•

Identify specific ways to improve online sales performance

•

Show how to calculate true pay-per-click ROI

•

Present new trends in A/B testing, landing pages and localization

•

Reveal how to respond early and quickly to maximize profit.

Webinar participants will qualify for a free 30-minute website review with Watlington.

About Amanda Watlington

Amanda Watlington, Ph.D., APR, Owner, Searching for Profit, is an expert in search marketing. She has been working with the Web since 1993 and is a renowned expert in the search industry, where she has developed patent-pending tools and methodologies for search marketing. Her 2005 book Business Blogs: A Practical Guide, co-authored with Bill Ives, offers a strategic roadmap for business bloggers. A recognized industry thought-leader, she speaks regularly at Search Engine Strategies, DMA, and WebmasterWorld's Search events. She has also served on IAB's Search and Research Councils and serves on DMA's Search Engine Marketing Council and chairs the research committee of the Web Analytics Association.

About Demandware, Inc.

Demandware provides an enterprise-class ecommerce platform, delivered as a service, which offers online retailers the merchandising control, flexibility, functionality and interoperability of a full ecommerce application suite with a usage-based pricing model. With Demandware, merchants can deliver custom ecommerce solutions without buying software or operating expensive datacenters. Demandware was founded by a team with proven expertise from leading ecommerce software and infrastructure companies including ATG, Macromedia, Intershop and NaviSite. The company has strong backing from North Bridge Venture Partners and General Catalyst Partners. For more information about Demandware, visit http://www.demandware.com.

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