DealPass Online Consumer Survey Results Indicate that Value and Variety are King

A recent DealPass Internet survey indicates that the quickest way to win consumers over is to give them what they want and to make it convenient. DealPass is an online portal for Adaptive Marketing membership programs.

DealPass survey results also points out that variety and value are the most important factors impacting spending, which is good news for Adaptive Marketing as they are a leading provider of membership discount programs that span a wide range of consumer needs and lifestyle interests in the areas of shopping/discounts, security, personal property, healthcare and personals.

DealPass survey results indicate that program members, who access their benefits online through DealPass, find the value and variety of their money-saving program benefits compelling. A whopping 61.4 percent of repeat visitors go to DealPass once a week or more.

So what’s the secret to DealPass’s heavy traffic? Meeting or beating the consumer’s expectations. For example, members asked for enhanced services like expedited shipping and handling options along with order tracking. DealPass responded by upgrading its services to include these items in time for the 2004 holiday season.

Another survey result indicated that, in addition to their regular program benefits, members were interested in receiving coupons. Members and non-members alike can now access a Coupons & Special Offers section on DealPass, which is updated regularly to encourage visitors to come back often.

DealPass survey questions are a staple item on the site’s home page, and anyone can participate. So what else is on consumers’ minds? When asked where in their household budget they’d most like to save money, respondents revealed that shopping (35 percent), home improvement (30 percent) and travel/entertainment (20.3 percent) were their top concerns. Adaptive Marketing offers money-saving programs in each of these areas - yet another indication that meeting consumers’ needs is a sure way to gain loyalty and trust.

About DealPass
DealPass is an online portal for Adaptive Marketing membership programs. Adaptive Marketing LLC is a leading provider of membership discount programs. Headquartered in Stamford, Conn. Adaptive Marketing is a category leader in both membership and loyalty programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals.

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