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Dale Jarrett Racing Adventure selects Charlotte NC's Asterisk Creative to Handle Website and Internet Marketing
27 January 2006 The Dale Jarrett Racing Adventure has contracted with Asterisk Creative Inc. to revamp the company's Web site and Internet marketing strategy.
Asterisk Creative, a Charlotte, NC-based marketing firm, will refocus the company's message online and redesign the Web site. Asterisk Creative also will implement an e-mail marketing program and several online promotional tools.
Financial terms of the contract weren't disclosed.
Dale Jarrett Racing (OTCBB:DJRT), based in Denver, N.C., operates a stock-car fantasy driving school at several tracks around the country, including one at Lowe's Motor Speedway.
The company recently said it intends to relocate to Talladega Superspeedway in Alabama, citing potential savings in travel costs by having a more centralized location with easier access to markets such as Atlanta, Kentucky and Kansas.
Founded in 2001, Asterisk Creative is a marketing firm with more than 70 clients in the area, including the Charlotte Bobcats, Charlotte Checkers, Verbatim and Windward Partners.
The boutique agency has gained a following in the Charlotte, NC area, garnering attention for using original imagery as opposed to stock art and for their creative use of the internet in marketing efforts. Asterisk Creative was recently recognized as one of Charlotte's fastest-growing marketing companies and was a Finalist in the 2004 North Carolina Entrepreneur of the Year awards.
To learn more about Asterisk Creative, visit the company website:
http://www.asteriskcreative.com
For the latest in marketing trends and ideas, sign up for Asterisk Creative's free monthly e-newsletter:
www.asteriskcreative.com/home/email-subscribe.shtml
For additional information about this release, please contact:
Rick Oppedisano, Managing Partner
Asterisk Creative
704.334.6944
Source: prweb
All trademarks and copyrighted information contained herein are the property of their respective owners.
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