ConsumerTrack.com Focuses on New Technology as it Continues to Grow in the Internet Marketing Industry

Los Angeles, CA (PRWEB) March 15, 2006 -- www.ConsumerTrack.com, a fast growing internet marketing and lead generation company in Los Angeles announces the hiring of a new VP of Technology. ConsumerTrack.com is developing industry leading software platforms and new services after growing over the past 2 years by building and training its team of media and sales professionals.

Raphael Ocampo was recruited to assist in the continued growth of ConsumerTrack.com. Ocampo's focus will be two-fold; First, to improve all levels of services by strengthening current software platforms and integrating superior data validation and quality controls to all lead generation products.

Ocampo will also be building new products and services to allow ConsumerTrack to market to consumers via cell phones, email, text messaging and other new media channels. In addition to new sites and services offered, ConsumerTrack's growing technology group will develop e-commerce sites offering relevant products. ConsumerTrack.com has launched www.CaliforniaHomeSavings.com, www.NationalHomeSavings.com and www.LoanApprovalDirect.com in the past 2 years and plan on launching 3 additional consumer websites focusing on the Insurance, Education and Home Services industries in the next 3 months.

Previous to working in the digital marketing industry, Ocampo played an integral engineering role for a pharmaceutical research company in Austin, Texas, specializing in electronic medical record research. Later, he was the Director of Information Technology for a digital marketing company based in Los Angeles, where he oversaw the research, design, and development of software to handle the dynamic nature of Internet marketing.

In New York City, Ocampo ran the IT department for Turnkey Marketing. Recently, he led the Software Development and Production team for Modern Consumer, a lead generation company also based in New York City. Ocampo holds a Bachelor of Science degree in Computer Science from Texas State University.

"Adding Raphael to the management team of ConsumerTrack will accelerate our growth and offer our company more opportunity to expand into new directions and new markets," said Jeff Bartlett, Director of ConsumerTrack Inc.

ConsumerTrack, Inc, is a Los Angeles based Internet Marketing company focused in Customer Aquisiton and Lead Generation to the Finance, Insurance and Home Services Industries. ConsumerTrack provides free matching services to US consumers to assist in providing the best opportunties in the most efficient manner based on each consumer's need. ConsumerTrack has already help generate hundreds of millions of dollars in transactions for its clients.

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