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CMP Media Web Sites Launch Upgraded Vendor-content Initiative
26 March 2005CMP Media (www.cmp.com) today announced a major upgrade to its network of vendor-produced content libraries across 45 of the company’s technology web sites. These libraries, powered by KnowledgeStorm (www.knowledgestorm.com), the Internet’s top-ranked technology search site and leading provider of technology solutions content, lay the groundwork for a comprehensive set of IT product, services and research directories designed to help technologists access vendor-created content in an intuitive and integrated manner.
CMP Media’s online technology properties cover the full spectrum of today’s business-to-business IT issues, with diverse subject matter from general business and technology sites to a wide range of vertical industry and topic-specific properties.
"The combination of KnowledgeStorm and CMP Media offers content depth for the decision makers who are truly interested in downloading technology vendor data. Our new upgraded program moves beyond white papers to provide visitors with one-stop access to all available vendor content,” said Mike Azzara, CMP Media’s VP/Group Director of Internet Business. "The library network is part of CMP’s long-term internet strategy to improve and increase our audience’s access to critical information to facilitate technology buying decisions. We launched these vendor-produced content libraries on 10 of our websites, and we are adding new sites daily."
The new white paper library network will enable users to review product research and, ultimately, locate products through a product finder. Links to the library will be contextually placed throughout CMP web sites to provide users with vendor information that is most relevant to them at that moment.
The launch began with 10 vendor-content libraries serving nearly two million unique technology users monthly. CMP’s largest properties including InformationWeek, TechWeb and Network Computing, are featuring their own customized white paper libraries. Other CMP sites: CommWeb, ChannelWeb, Software Development Magazine, InternetWeek, Insurance & Technology, Security Pipeline and Wall Street & Technology, also launched the improved library functionality.
"This relationship helps to cement KnowledgeStorm as not only a leading provider of IT product and research content, but also as the leading syndicator of technology directories across the Web," said Rachel Spasser, vice president, business development for KnowledgeStorm. "Our alliance with CMP Media, is an example of KnowledgeStorm's commitment to provide a comprehensive means to match buyer's technology requirements to a 'short list' of IT vendors, as well as help the highest quality audiences on the Internet stay current on industry trends and issues."
Each branded vendor-content library provides a subset of content targeted for the site’s audience. The libraries enable the user to access vendor data in three ways: a basic search function (i.e., company name or company reference); a more advanced search functionality ("BSD Unix operating system") and a complete browse tree (with subject links and hyperlinks) providing quick access to exactly the information they need. Additionally, there is a "My Library" feature, which enables users to save vendor content.
Current co-branded research libraries contain white papers, case studies, and webcasts. They can be found at http://whitepaper.informationweek.com, http://whitepaper.techweb.com, and http://whitepaper.networkcomputing.com.
About CMP Media
CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers, and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer comprehensive, integrated media solutions tailored to meet the individual needs of marketing professionals. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.
About KnowledgeStorm
Founded in 1998, KnowledgeStorm is the Internet’s top-ranked technology search site.
With the largest online index of IT solutions, KnowledgeStorm offers technology buyers a free, easy and comprehensive means to match business requirements to a "short list" of technology providers and to stay current on technology topics and trends. This information is available through the KnowledgeStorm Network, which includes effective lead generation services to fill sales pipelines with motivated and educated buyers. For more information, visit http://www.knowledgestorm.com.
KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.
KnowledgeStorm Media Contact:
Amber Reed
KnowledgeStorm, Inc.
678-597-5910
e-mail protected from spam bots
CMP Media Contact:
Alix Raine, SVP Communications
CMP Media
516-562-7827
e-mail protected from spam bots
Source: PR Web
All trademarks and copyrighted information contained herein are the property of their respective owners.
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