Clickonomics Unveils Free Internet Advertising Profit Calculators

http://www.clickonomics.net - Clickonomics, an Internet marketing resource site, has launched free contextual advertising calculators that enable marketers and Webmasters to model Internet advertising campaigns.

Contextual advertising programs such as Google AdWords, AdSense, and Yahoo Search Marketing are those in which the ads on a Web page are related to the content of the page.

«The ad calculators model profitability» said Dave Goodwin, Clickonomics founder, «whereas the basic information included with a Google account is limited to statistical information. It's common for companies new to contextual advertising to run ads that are effective at getting clicks but might not convert to sales often enough to make the ads profitable. Small business advertisers are sometimes shocked at how quickly 50-cent clicks can consume an advertising budget.»

Using the calculators, Web advertisers can get a clear picture of ad performance in advance, based on various levels of Web traffic, cost per click, click-through rate, and Web site conversion rate. This information enables advertisers to determine breakeven points and avoid operating unprofitable campaigns.

Google AdSense affiliates can model any number of scenarios by experimenting with impressions, eCPM, revenue, and earnings per click. For example, an AdSense publisher can set a revenue goal and immediately see the level of site or page traffic that will be required to achieve the goal.

The Clickonomics Web site also provides introductory AdWords and AdSense tutorials that walk visitors through the financial aspects of contextual advertising and decipher common Internet advertising and marketing jargon.

About Clickonomics

Clickonomics is a resource for Internet marketers who are focused on the business side of search engine marketing. The site provides search engine marketing and advertising information and tools. Site visitors may also subscribe to the monthly Clickonomics Newsletter for Internet marketing tips, strategies, and case studies of successful marketers.

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