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Circle R Media, Rassai Internet Solutions Jointly Creating Interactive, Video-Centric Client Web Sites
23 February 2006 Circle R Media (CRM; http://www.circlermedia.com ) and Rassai Internet Solutions (http://www.rassai.com ) today announced they are working together to develop new, interactive client Web sites that combine the power of video and the rich features of the Internet.
The two Fort Worth-based companies will focus on helping clients design and implement Web-based, video-centric Internet capabilities that attract their customers -- America's consumers -- with a wide variety of interactive, video-driven Web sites, advertising and even Webmercials.
"We're excited to be working with Rassai at the very beginning of a revolution spawning the 'video-centric Internet'," said Tim Davis, chief operating officer of CRM. "The revolution centers on converting client Web sites from old-fashioned, static images to dynamic, interactive platforms employing the latest in video and greenscreen technologies. As a result, clients will be able to make a stronger connection with their consumers. Their sites will provide consumers with new, entertaining and interactive Web site experiences that weren't previously available. The companies that beat their competitors to the punch, converting their Web sites first, will be the big winners."
In their new arrangement, CRM provides an array of cutting-edge video, greenscreen and audio talent, producing video content for spot ads, films and Internet applications in its three state-of-the-art studios. Rassai will apply these video solutions to interactive and Internet programming, and to Internet marketing, Web analytics, graphic design, e-commerce and related services.
Goal is customized, one-on-one consumer marketing
"The Internet is rapidly reaching maturity and, for the first time, streaming video will soon become the norm on company Web sites," said Chad Horany, Rassai CEO. "For this reason, the Web opens enormous opportunities for clients to make targeted connections with their customers by updating Web sites to include interactive video. Thanks to the mass adoption of broadband Internet, marketers can move online and display their products and services in more creative ways than in the past.
"The most effective Web sites utilize video to engage the user in a compelling and informative manner," said Horany. "This involves building Web sites that use compelling video to achieve the biggest impact. Also, it's critical for businesses to use their Web sites to achieve customized, one-on-one relationships with consumers, as well as to collect information about their preferences."
CRM's Davis added that companies are using 30-second spot ads to guide consumers to their Web sites for brand messages.
"Spot ads that CRM develops for clients are often tailored to encourage consumers to turn to clients' Web sites for more information, special offers and other incentives," said Davis. "We also develop Web site content that is designed to compliment the spot ads and take consumers to the next level of interaction. Clearly, it's no longer enough for clients to rely solely on 30-second spot ads to attract and retain consumers."
About Circle R Media
Circle R Media is an independent, top-tier film/video production company. CRM's creative talent, combined with its new, dynamic facility, provides the finest production, post-production, visual effects and audio products for the entertainment industry, corporations, government and non-profit organizations. For more information, call 1-866-865-5448 or visit http://www.circlermedia.com .
About Rassai Internet Solutions
Rassai Internet Solutions is an interactive agency focused on high-end, new media design and development. Rassai offers a wide variety of Web services and offerings including Internet strategy consulting, Web application development, Webmercials, e-commerce, content management and Internet marketing. For more information, call 1-800-2-rassai or visit http://www.rassai.com .
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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