Business-to-Business Marketing with Speeches and Seminars

Learning how to turn company expertise into business leads through public speaking is the focus of an all-day workshop on "Marketing With Speeches and Seminars" to be held 9 am to 4 pm on Friday, March 30, 2007 Sandler Sales Institute, 2091 Business Center Dr., Suite 120 in Irvine, Calif.

Presented by the Southern California Emerging Business Association and the Association of Professional Consultants, the early bird registration cost is $137 before March 15, $177 until March 22 and $200 at the door. A networking lunch will be provided and parking is complimentary. To register go to www.newclientmarketing.com .

The workshop will examine the top seven ways to turn expertise into qualified leads are by hosting paid in-person and online seminars, having a Web site that trades a white paper for email addresses, publishing ezines, gathering business cards for your ezine at networking events, blogging and submitting white papers on the Internet, giving speeches to trade groups and hosting small-scale executive briefings.

According to workshop leader and marketing author Henry DeVries, there are many venues to promote a business through free and paid public speaking. Research studies consistently show that the best proactive business development strategy for relationship-based service businesses is to regularly demonstrate expertise by giving informative talks in front of targeted groups of potential new clients.

DeVries, founder of the New Client Marketing Institute and the author of "Client Seduction" and "Self-Marketing Secrets," will share the latest strategies and research on marketing through free and paid speaking opportunities.

Content rules when it comes to generating business leads, says a study of 1,900 business-to-business marketers conducted by MarketingSherpa. The study concluded that compelling content, delivered through seminars and white papers, is your best marketing investment for 2006 and beyond. The top three tactics ranked as very effective by marketers were online seminars (33 percent), blogs (33 percent) and white papers (31 percent).

Best ways to promote your speaking events and Web site, according to a survey of 900 business-to-business marketers conducted by Sales Lead Report, are by telemarketing (27.1 percent), email (26 percent), direct mail (22.3 percent) search engine optimization (12.2 percent), print ads (5.2 percent) and pay-per-click ads (4.4 percent).

Attendees also receive an audio CD on persuasive business presentations and white papers on "102 Rainmaking Ideas" and "How To Become A Published Book Author in 90 Days."

Register at www.newclientmarketing.com or call 800-514-4467.

Related Internet Articles

• Internet Marketing Agency Specializes in Pay Per Call
  24 February 2007



• Internet Auction Solutions (IAS) Announces Release of New Services to Complement their Home-based Business Offerings
  23 February 2007



• From Paris TX to Paris France: Apogee Search takes Search Engine Marketing Campaigns International
  23 February 2007



• Reduce Your Internet Expenses with TrafficCompressor! press release
  23 February 2007



• NetSky Holdings to Provide Satellite Internet Service
  16 February 2007



• Dog Lost for 9 Months Found on Internet
  16 February 2007



• HQ Sustainable Maritime & "Ultimate Entrée" Commence Direct Internet Sales of "TiLoveYa"(TM) Products
  13 February 2007



• Wade Cook Offers Traffic Wave Automated Internet Business Opportunity to Entrepreneurs
  11 February 2007



• CommVault CEO to Address Investors at the 2007 Merrill Lynch Internet, Software and Services Conference
  10 February 2007



• Focus Enhancements Provides TV-Out Chip for New Comtrend Internet Protocol (IP) Set-Top Box
  9 February 2007

#1 - HostGator

Unlimited Domain Hosting Only $10 a Month Founded in 2002, Hostgator.com, LLC has quickly grown from its humble beginnings in Boca Raton, Florida into one of the most respected names in the web hosting industry. Renowned for exceptional customer support and unrivaled in terms of customer satisfaction, Host Gator is poised to take the lead in the highly competitive and densely populated world of web hosting providers. For more information! Click Here

#2 - 1&1 Internet Inc.

Got Root?! 1&1 Dedicated Servers starting at $99 mo. We guarantee the highest product quality, top security, and unshakeable reliability. 1&1’s advanced Data Centers have been built from the ground up using the most advanced technology available, giving our global network a strength that is beyond doubt. The power and stability of 1&1’s systems allows us to be first to market with web products that are innovative yet dependable. For more information! Click Here

#3 - ServerPronto

Get a full dedicated server starting at just $29.95! ServerPronto is a dedicated hosting subsidiary of Infolink, one of a few profitable Data Center Corporations in the world. From it's beginning in January 1999, Infolink served the "Value Orientated" segment of the Internet market. Not by offering a sub-standard product at a low price, but by offering a top-quality, feature rich product at an incredible price. Since the beginning Infolink has enjoyed dramatic growth while other's in the industry have suffered. We operate our own network in the USA and maintain redundant Fiber Optic Rings which allow us to directly peer with Tier 1 Internet Backbones. For more information! Click Here