Business Blogging Gets Easier for Professionals

A step by step guide for creating a professional business blog has been updated and published, making it easier for independent professionals and business owners to reach more clients through the Internet. The second edition of "Build a Better Blog: The Ultimate Guide for Boosting Your Business with a Professional Blog" was published online today at www.BuildaBetterBlogSystem.com.

Blogs, or weblogs, are easily updated web pages that can create customer dialogue through interactive postings. Smart business professionals—from CEOs of Fortune 100 companies down to the corner bakery owner—have started using blogs to communicate in a personal way and to give a human voice from behind the office doors.

Because they are inexpensive and easy to use (no tech skills required), blogs offer several distinct advantages for independent professionals and small business owners. Now everyone can have a voice on the Internet and capture the hearts and minds of potential customers.

Patsi Krakoff, Psy.D. and Denise Wakeman, internet marketing specialists now known as The Blog Squad, have teamed up to offer detailed tutorials on how to set up a business blog using Typepad.com (http://www.typepad.com) to illustrate the steps. The system is complete with screen shots showing exactly what to do every step of the way.

“We think it is important that professionals concentrate on writing quality content and not waste time learning how to set up and design a blog,” says Dr. Krakoff, of www.CustomizedNewsletters.com. “The Build a Better Blog ebook significantly shortens the learning curve so busy professionals can spend their time and energies creating good customer relationships through blog articles.”

“Blogs are so easy to set up that anybody can do it. However a business blog needs to reflect the professional nature of your company and business services,” adds Denise Wakeman, of Next Level Partnership (http://www.biztipsblog.com). “Why use a cookie-cutter template when you can design your business blog to complement your company's visual identity? Most people don’t know how to use the features available to them – we show them how in this book.”

Besides step-by-step tutorials on everything from how to import your business banner, rename your blog, and add subscriber sign-up forms, to submitting your blog to directories, there are many tips for attracting readers and driving traffic to your blog. Tutorials are accompanied by articles on effective blog writing, a list of blog resources, and examples of effective business blogs.
This new edition contains 90 percent new screen shots that include the latest upgrades in blogging software, new sections on protecting your intellectual property, and how to avoid 17 mistakes that most business blogs make.

One of the most valuable features of the ebook is the companion ebook of 25 interviews with successful business bloggers, many of whom have blogs with huge numbers of followers. They each provide insights on how they grew their blogs and achieved remarkable success in a short time.

Krakoff and Wakeman publish a companion blog at http://www.buildabetterblog.com and offer blog design and marketing services for those professionals who don’t want to set up a blog themselves. (www.buildabetterblogservices.com). They also revamp existing business blogs through the site www.fixmyblog.com. Between them, they have 9 blogs they post to on a regular basis, covering topics from Internet marketing, blogging, ezine marketing and business book reviews.

For more information contact Patsi Krakoff, e-mail protected from spam bots
Denise Wakeman, e-mail protected from spam bots

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