Axis Establishes Canadian Office

Axis Communications, the global leader in the network video market, announced today the opening of the company's Canadian sales office in Toronto. The office will further Axis' reach into the world's ninth largest economy and will enable the company to more effectively conduct business and expand sales in Canada.

"Demand for Axis' network video products in Canada has grown significantly in recent years," said Fredrik Nilsson, general manager of Axis Communications. "By expanding our local presence with this new office, we expect to substantially grow our sales over the next year."

The network video market is the fastest growing segment in video surveillance, according to research company JP Freeman and Co., which is expecting worldwide network camera sales to surpass analog camera sales by 2008.

Robert Moore, who has several years of experience in the Canadian security and information technology industries, will serve as the Canadian sales manager. In this role, Mr. Moore will manage Axis' relationships with Canadian partners and resellers, and will head network video sales and new business development. He will report directly to Larry Newman, director of sales for North America.

Axis network cameras and video servers connect directly to IP-based networks and contain built-in Web servers and operating systems that enable the transmission of real-time images over the Internet. Unlike analog systems, network video systems eliminate the need for expensive coaxial cabling because they utilize Ethernet for video transport over local area networks (LANs) and the Internet. In addition, network video systems use standard PC server hardware for monitoring and recording video, which provides a cost-efficient and scalable architecture that is suitable for a system of any size.

About Axis

Axis increases the value of network solutions. The company is an innovative market leader in network video and print servers. Axis' products and solutions are focused on applications such as security, surveillance, remote monitoring and document management. The products are based on in-house developed chip technology, which is also sold to third parties.

Axis was founded in 1984 and is listed on the O-list (Attract 40) of Stockholmsborsen (STO:AXIS). Axis operates globally with offices in 15 countries and in cooperation with distributors, system integrators and OEM partners in 70 countries. Markets outside Sweden account for more than 95% of sales. Information about Axis can be found at http://www.axis.com.






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