are Necessities Appoints Two New E-Commerce Directors: Lingerie E-Tailer Creates Two Top Posts to Drive Continued Growth

NEWARK, N.J.(PRWEB)Februrary 4, 2006 – Lingerie retailer Bare Necessities, whose Web site, barenecessities.com, is among the nation's Top-300 Internet retail sites according to Internet Retailer magazine, announced today that it has appointed two industry veterans to newly created, director-level E-commerce positions.

Bare Necessities hired Keira Lim as its new director of online customer acquisition and appointed Gretchen Wahl as its new director of online merchandising. Lim and Wahl will work alongside David Wauters, Bare Necessities' marketing director since 2004. All three of these senior executives will report to VP of Business Development and Marketing Dan Sackrowitz.

Based in Newark, N.J., the privately held Bare Necessities has enjoyed consistent 60 percent annualized growth since 1998, and CEO Noah Wrubel believes that creating two additional

E-commerce director positions is key to sustaining this level of growth.

«We are the clear leaders in the online market for branded intimate apparel, and continuously making investments in great talent will enable us to capitalize and further expand our leadership position,» said Noah Wrubel, CEO, Bare Necessities.

Lim joins Bare Necessities from Linkshare, where she managed accounts such as iTunes and Macy's for the online affiliate marketing company.

Prior to joining Linkshare, Lim was the director of E-commerce at Hanover Direct, where she was responsible for all Internet marketing initiatives for The Company Store and Domestications. At Bare Necessities, Lim will manage and drive all customer acquisition and online partnership programs, including Amazon.com, Google, Yahoo, portal relationships and new online customer acquisition models.

Wahl, who has been a senior manager at Bare Necessities since 2003, previously worked at Spree.com (now Allegiance Marketing Resources), a Web site that creates and manages online rewards programs. In her new role, she will oversee the management and presentation of all products and brands on www.barenecessities.com and partner sites. The Bare Necessities product assortment includes more than 3,000 styles of bras, panties, shapewear, sleepwear, hosiery and men's underwear, from more than 120 brands.

Founded in 1967, Bare Necessities owns and operates four lingerie retail stores in the Northeast, and a direct-to-consumer lingerie Web site, www.barenecessities.com. On its Web site, Bare Necessities sells brands such as Bali, Calvin Klein, La Perla, Cosabella, Nautica, Hugo Boss and many others. Bare Necessities launched its website in 1998, and is now the 60th largest apparel retail Web site, according to Internet Retailer magazine.

MEDIA CONTACTS:

Neff + Associates o-215.627.4747

Jennifer Koons x 103 David Neff x 101

c-215.718.5800 c-215.681.6333

jk @ neffassociates.com dn @ neffassociates.com

Related Internet Articles

• Cavalier Telephone Acquires Elantic Telecom, Merging Two of East Coast's Largest Fiber Networks
  1 February 2006



• Two Is Better Than One: In Pursuit of a Better Search
  26 January 2006



• Tiziani Whitmyre Continues Growth in 2005
  18 January 2006



• Anixter International Inc. to Broadcast New York Stock Exchange and Prudential Equity Group, LLC Growth Conference Presentation
  18 January 2006



• Susquehana Communications Will Offer Over Two Million Tracks for Less Than $10 a Month
  17 January 2006



• Growth of Search Engine Marketing Co., Oneupweb Means More Staff & New Space in 2006
  15 January 2006



• Pacific Internet Appoints CEO to Lead Company into Next Phase of Growth
  11 January 2006



• TMONE Occupies 27,000 Sq. Ft. Contact Center to Support VoIP Growth
  9 January 2006



• AudioCodes to Present at the Needham & Company 8th Annual Growth Conference
  8 January 2006



• Smith Micro to Present to Investors at the Needham & Company 8th Annual Growth Conference
  8 January 2006

#1 - HostGator

Unlimited Domain Hosting Only $10 a Month Founded in 2002, Hostgator.com, LLC has quickly grown from its humble beginnings in Boca Raton, Florida into one of the most respected names in the web hosting industry. Renowned for exceptional customer support and unrivaled in terms of customer satisfaction, Host Gator is poised to take the lead in the highly competitive and densely populated world of web hosting providers. For more information! Click Here

#2 - 1&1 Internet Inc.

Got Root?! 1&1 Dedicated Servers starting at $99 mo. We guarantee the highest product quality, top security, and unshakeable reliability. 1&1’s advanced Data Centers have been built from the ground up using the most advanced technology available, giving our global network a strength that is beyond doubt. The power and stability of 1&1’s systems allows us to be first to market with web products that are innovative yet dependable. For more information! Click Here

#3 - ServerPronto

Get a full dedicated server starting at just $29.95! ServerPronto is a dedicated hosting subsidiary of Infolink, one of a few profitable Data Center Corporations in the world. From it's beginning in January 1999, Infolink served the "Value Orientated" segment of the Internet market. Not by offering a sub-standard product at a low price, but by offering a top-quality, feature rich product at an incredible price. Since the beginning Infolink has enjoyed dramatic growth while other's in the industry have suffered. We operate our own network in the USA and maintain redundant Fiber Optic Rings which allow us to directly peer with Tier 1 Internet Backbones. For more information! Click Here