Alex and Me Company Announces New Multi-Brand Name Superstore Format

Alex and Me Company (http://www.alexandme.com) a leading importer and retailer of brand name Sun-Protective UV Clothing and UV Swimwear, announces today that they have changed their strategy and have become a multi-name brand internet superstore. With this change in format, Alex and Me Company will now offer many different UV clothing brands where an internet consumer will have the ease on one-stop shopping – one location, many name brands.

Since its founding in 1997, Alex and Me has specialized in locating, importing, and retailing sun-protective UV clothing and UV swimwear to US and international consumers. To date, their offerings include companies from Australia, Canada , U.K. and the US; their current name brands include: C Wear, NoZone, Mysterioso, BluKuda, Sun Busters, Rit Sun Guard, and Sun Safe.

«With or new format, Internet Shoppers looking for UV clothing and UV swimwear will now longer have to search all over the internet for a style and price they like. Instead, they can now come to www.alexandme.com and comparatively brand shop.» Said Adam Scott Perl owner of the Alex and Me Company.

Perl, a former investment banker and venture capitalist bought the company a little under a year ago and has since quickly moved to increase their clothing brand offerings. «With have had nothing short of explosive new customer growth on top of our thousands of loyal customers that we have gained over the years. What separates us from our piers is that we are not a manufacturer/retailer; Alex and Me is solely a sun protective UV clothing and UV swimwear internet retail company. A internet ‘superstore' if you will». Perl said.

With more and more consumers realizing how overexposure to the sun's harmful UVA and UVB rays can increase one chances of skin damage, or worse melanoma skin cancer, using UV clothing and UV swimwear for sun protection is gaining popularity throughout the US. Consumers are now looking for better ways to protect themselves than just the traditional sun block and Alex and Me Company is meeting this demand by providing a great venue where one can view several name brands of SPF/UPF 50+ clothing protection in one location.

Concurrent with a change in format, Alex and Me has made a large investment in technology. The result is a newly designed web site that provides their customers the ease of shopping multiple brands, visual style and color swatches, live inventory, client shopper interface, and unparalleled customer satisfaction. For more information about Alex and Me company, visit www.alexandme.com or phone 1-860-237-8050.

Contact:

Public Relations

Alex and Me Company

860.237.8050

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