|
A Website Business Solution that Makes Sense for Small and Medium Size Companies
8 February 2006 Pettis Creative of Minneapolis, Minnesota, announced the launching of its innovative yet practical approach to total Website planning, design, construction and performance measurement, with an emphasis on deploying traffic-building strategies and relying on a company's Website to generate qualified sales leads.
«A think ahead Website approach from Pettis Creative starts with a marketing strategy perspective, which is proactive, considers how to constantly pull visitors to the site and includes a long-term vision for a company seeking to increase awareness, generate sales leads and accelerate business via the Internet,» said Gary Pettis, principal of Pettis Creative.
This relieves a company's marketing and communications managers from hand-holding all of the details from planning and posting, to updating and analyzing site results. Traffic-building techniques are explored immediately and integrated into the client's Website strategy on equal footing with the steps of development, design, posting and ongoing maintenance.
"A common predicament that many small and medium size companies face is that they either hastily post a Website with no planning on how to attract the right visitors immediately or delay in putting up a new or revamped Website until it seems possible to display the 'ultimate' presence," Pettis said. «Most of these companies lack large-business resources to try to get it right the first time. Many have great expectations to one day create or update their Websites, but simply to not have enough time and the internal experience to make it all happen efficiently.»
A Website without upfront marketing strategy becomes outdated quickly, and the lagging pursuit of the perfect Website affords competitors the time to fine-tune their Websites.
"Building and going live with a new Website without an agreed upon plan of how your business will be marketed—and leads generated—on the Internet is all too common an occurrence," said George Burr, principal of Local Market Media, a Minneapolis-based Internet media and promotion services firm. "It is like spending time and money to research and develop a new product without having an inkling of the packaging for the line, or how it will be promoted and advertised to both distributors and end users alike.»
Some may question the importance of marketing strategy and experience in the deployment or re-launching of a company Website, but the fact remains that fundamental marketing is commonly missed when creating a new or revised Website.
Typical evidence of this situation is when a Website departs from the look and feel established in non-Internet branding and communications. In other words, a Website's design might be a radical departure from the company's existing print and advertising appearance.»
"Simple Website enhancements like seasonal promotional landing pages, newsletter sign-up forms, and consistently placed visitor inquiry links, when not incorporated into the upfront site design, can become extremely costly when they are applied 'after-the-fact,'" said Burr.
Pettis has been developing, art directing and overseeing the maintenance of Websites since the Internet became a large business communications medium. He also has developed content for text and images completed in conjunction with the creation of Website architectures and plans. End-to-end Website services are also from Pettis Creative, including strategy, design, content writing and project management.
Burr has been serving clients in many areas of targeted Internet marketing for nearly ten years. His firm, Local Market Media, specializes in developing and managing highly targeted online advertising and promotional campaigns for clients who are looking for measurable results from their marketing budgets.
For background information, visit www.pettiscreative.com or www.LocalMarketMedia.com
Source: prweb
All trademarks and copyrighted information contained herein are the property of their respective owners.
Related Internet Articles
|
 | Unlimited Domain Hosting Only $10 a Month
Founded in 2002, Hostgator.com, LLC has quickly grown from its humble beginnings in Boca Raton, Florida into one of the most respected names in the web hosting industry. Renowned for exceptional customer support and unrivaled in terms of customer satisfaction, Host Gator is poised to take the lead in the highly competitive and densely populated world of web hosting providers.
For more information!
Click Here |
|
|
 | Got Root?! 1&1 Dedicated Servers starting at $99 mo.
We guarantee the highest product quality, top security, and unshakeable reliability. 1&1’s advanced Data Centers have been built from the ground up using the most advanced technology available, giving our global network a strength that is beyond doubt. The power and stability of 1&1’s systems allows us to be first to market with web products that are innovative yet dependable.
For more information!
Click Here |
|
|
 | Get a full dedicated server starting at just $29.95!
ServerPronto is a dedicated hosting subsidiary of Infolink, one of a few profitable Data Center Corporations in the world. From it's beginning in January 1999, Infolink served the "Value Orientated" segment of the Internet market. Not by offering a sub-standard product at a low price, but by offering a top-quality, feature rich product at an incredible price. Since the beginning Infolink has enjoyed dramatic growth while other's in the industry have suffered. We operate our own network in the USA and maintain redundant Fiber Optic Rings which allow us to directly peer with Tier 1 Internet Backbones.
For more information!
Click Here |
|
|
