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'Go BIG or Go HOME' Reveals How to Create the Next Google, MySpace or NetFlix
10 May 2006 The unprecedented growth of companies like Google have sent the business world scrambling to find out how to replicate their success. Wil Schroter's new book Go BIG or Go HOME provides a detailed explanation of how to apply the growth strategies of Google, MySpace and NetFlix (among others) to any type of business.
Go BIG or Go HOME reveals that in order for a company to achieve this type of "hyper growth" they must learn to think bigger, scale faster, and act like number one while at the same time maintaining a lean, nimble infrastructure.
"It would be easy to write off the success of these companies as a 'fluke' except for the fact that it's happening more and more often," adds the author, Wil Schroter. "The fact is that there is a formula behind the growth and success of these companies that business leaders need to learn to apply in order to be competitive."
Schroter dissects the strategies used by industry superstars like NetFlix, who were able to market themselves as "The Number One destination for on-line DVD rentals" even when they were just a few people in a room. Other strategies include how to create a business that can scale in size like MySpace and how to compress ten years of growth into just three.
ABOUT THE AUTHOR
Wil Schroter is a serial entrepreneur who has launched nine startup companies, including the Go BIG Network (http://www.goBIGnetwork.com), which has become the largest network of entrepreneurs and startup companies He has been recognized by the Ernst and Young Entrepreneur of the Year program as well as the U.S. Small Business Association Entrepreneur of the Year Program and is a nationally syndicated columnist on startup growth strategies.
ABOUT THE BOOK
Go BIG or Go HOME - How the next generation of startup companies think BIG, grow FAST, and dominate markets overnight" is available at http://www.wilschroter.com or http://www.amazon.com. It is jointly published by Go BIG Media, LLC and BookSurge/Amazon.
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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